Jeff Langmaid says reactivating old patients costs five times less than acquiring new ones through ads. For chiropractic practices on a budget, bringing back inactive patients fills schedules faster than chasing new business.
On today's episode, we're going to talk all about patient reactivations. This is the number one area of opportunity in pretty much every single chiropractic practice. If you're listening to this, it's an area of opportunity in your practice. I guarantee it. Retaining a client or reactivating a patient is five times cheaper than acquiring a new patient. So if you are on a budget, if you're spending money on paid ads and you'd love to spend a little bit less or you just would love to diversify that, spend a little bit, keep that in mind. That's a really important point here, which is it is crazy amount cheaper to reactivate a patient than it is to acquire a new one. And if all you're focused on is the patient acquisition process, AKA paid ads and new patients, you're just spending too much. You can do other things to ensure that your schedule's full and diversify that expense.
