Jeff LangmaidFounder, The Evidence Based Chiropractor

The Biggest Missed Opportunity in Chiropractic? MD Referrals Revealed

14 Aug 2024 · 1 min

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Jeff Langmaid describes his experience reaching out to other healthcare providers to generate patient referrals. He noticed little formal training in this area, experimented (making mistakes) while marketing to a range of providers—not only MDs but also DOs, midwives, doulas, etc.—and concluded that building referral relationships with other healthcare providers is a major, often-missed growth opportunity for many chiropractic practices.

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So I was like, well, I got to reach out to the other docs I work with, try to generate referrals. So when I started to do that and see a little bit of traction, I looked at the marketplace and I was like, damn. Like, I don't see anybody really teaching this sort of stuff. And I think it's, like, super valuable. And then I started doing the same kind of marketing to other healthcare providers in my community, not just the docs I was working with, and started to get a little bit of traction, a little bit of traction in every error and, you know, every wrong turn in the book along the way, but, like, kind of figured it out in a process. And I was like, nobody else really has done this. And this is like, to me, it's the biggest missed opportunity for most stocks practices is building referral relationships with other healthcare providers, like, who has your patients in their practice. It doesn't have to be an md. It doesn't have to be a do, midwife, doula, you name it, whoever it might be. And I saw an opportunity there.