A YouTube video by Jeff Langmaid offering practical marketing advice for chiropractic/hospital systems. He recommends framing campaigns around quality-of-life outcomes and tailoring messages to specific lifestyles (e.g., fishing, gym-goers) with concrete examples of how care enables activities people value.
And if you look towards a lot of these major brands that are going to advertise hospital systems, it's all about quality of life. They've switched all of their advertising, all of their campaigns to showcasing. Here's what you could be doing. Like the guy fishing, Right? It's like, get back to fishing. You know, whatever. There's a million different avenues there, but those are all topics that you can touch on that are going to speak to people. If you're somebody that loves to go to the gym, well, speak about getting back to the gym after a back injury. If you're somebody that loves to go fishing, how do you sit in a canoe for eight hours without ending up having to take the next day off work? There's infinite possibilities with all of that.
