YouTube video (Jeff Langmaid) advising chiropractors on how to add new therapies to their clinics without losing patients. Emphasizes keeping complementary treatments (e.g., shockwave, decompression) in-house to retain patients and create additional revenue streams, and warns that some ancillary services (e.g., red light, short-term weight-loss offerings) often produce only temporary returns and then fizzle.
Where shockwave and, you know, there's other great therapies like decompression that we love too. They're very chiropractic focused because they don't have to change the type of people that come in the doors. It's the same Joe Smith down the road who comes for great chiropractic care. He also plays pickleball and he's got this issue with his elbow that he'd love a solution for that's so easy for us to diagnose, so easy for us to treat. Give them a robust option in the practice so that we don't have to ship them out to another provider. And now I've created two patients in one that's still in house. I didn't have to. Again, I can have my trained, my staff trained in it. Those are the things that are going to make it so much easier to keep around versus something. And I've done it myself. Put red light in the office, get somebody to run the weight loss clinic part of it. And it's fruitful for like six months to a year. And now it sits there for when me and my wife want to go tune up on the red light and her and be like, that's really what it says. And it happens, unfortunately, over and over and over and over and over again.
