Jeff Langmaid says chiropractors get hired faster by bringing marketing leverage, like an email list or social following, than by perfecting their adjusting technique. A candidate with patients already waiting is more valuable to a hiring doctor than one with identical clinical skills but no audience.
2,000 people.
6,000 people.
500 people local to your area.
It's important to keep this in mind. I just want to frame it for. If I'm a doc out in the community, which I am, if I'm going to hire an associate, somebody comes in and they're both fresh out of school, Right. Skills are. Hopefully everybody has good skills, right? Good adjusting skills. But what do you think would be more interesting to me? Somebody that comes in and says, I'm a good adjuster, I want to learn and I want this job and interviewed well? Or somebody says, I'm a good adjuster, I want this job and I interview well. And by the way, I have an email list of 2,000 people, an Instagram following of 6,000 people, and a Facebook page that has 500 people local to your area. It's going to get you the job, but it's also going to give you, most importantly, you have to think about this leverage. Right? Who here has heard that every associate contract out there is so awesome and nobody leaves the docs they start with? Yeah. Associates typically are known as being, like, churned and burned. The contracts stink.
