Doctors often see online programs as a completely separate thing from their existing practice, but they're really just extensions of what they already do. The biggest barrier isn't technical. It's the mindset shift required to see digital offerings as natural additions rather than a foreign realm.
What are maybe some of the basics or maybe the one or two greatest challenges that docs initially think they have when they're exploring an online-based program that maybe either aren't true, maybe it's a myth, or maybe people are coming to you saying, this is a big challenge in my practice currently?
The easily the biggest thing is their mindset shift around it. They perceive this as like something completely different than what I'm doing, something that's like a totally new world. And it's not, it's not at all. It is purely something that they're already doing that they want to be better or something they're not doing that they want to do.
