Short excerpt from a YouTube video (Jeff Langmaid) advising chiropractors to use LinkedIn for professional networking. Key points: connect with other doctors now to build loose connections for future moves, join and engage in LinkedIn Groups (high-reach communities), prefer LinkedIn for more technical/professional content while keeping public-facing messaging simple, and use groups and posts to get noticed.
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LinkedIn. LinkedIn's a little bit more professional, right? In my opinion. So don't hesitate to connect with other docs. The sooner you bridge and get out to other docs right now would be a great idea. Then you build your network, right? Then when you're looking to move back home or move somewhere, you might already have a loose connection there. That's better than completely cold. So connecting with other docs now would be a great idea. Utilize groups. LinkedIn Groups is a chiropractic professionals group that has 20,000 plus people in it. They're probably not all chiropractors, but there's various groups on LinkedIn that get really good exposure. It could be again, like a CrossFit.
Group for a town or whatever. Facebook groups are important again, but LinkedIn groups are vastly underutilized right now. So if you hop into a LinkedIn group and start posting stuff or engaging with people, you will get noticed. And it still has pretty good reach, so it's not a waste of time. And don't be afraid to get technical. LinkedIn I think is a place where you could be a little bit more obviously you heard what I said with like, if your arm hurts, it may be coming from your neck.
It's like, oh my God, this is so cheesy sometimes. That's the way it goes, right? But you have to remember who you're speaking to as you learn stuff. And even myself, when I started shooting videos, I was probably wrapped up in the technical aspects a little bit too much. But you have to remember when you're speaking to the public at large, the starting point sometimes is not where you are, right? And even though you want to showcase that knowledge, it's if it's technical within 15 seconds or beyond what the person understands done. So you want to keep it simple, keep it simple. But in LinkedIn is probably the single place that I think you can get technical very quickly and people will follow again, because as you build it, you're going to be interacting with other professional level people, whether it's other chiropractors, medical doctors, whoever it may be. So it's a place where you could expose that technical component if you so choose.
