Jeff Langmaid explains why chiropractors should build a website first, then use Facebook and YouTube to drive traffic there. Social platforms cut organic reach dramatically, so you need to own your audience by collecting emails on your own site.
Platform did you choose first and then grow out? Website was first. So yeah, my first platform was ultimately a website. It was the easy. I've always like messed around with building and itself. So I knew I could post blog content there and that kind of thing and drive people to it from Facebook. So probably website was first. Facebook was nearly instantaneous, you know, with it. I mean, I still think a website is super important. Here's the thing is that platforms can change, right? Facebook absolutely killed everybody like three or four years ago when it went from 100% reach of your audience to like 50 to 8. And then you have to pay to play. I don't have a problem paying to play. That's marketing and advertising. But I don't control it, right? So YouTube I don't control. I like to get all across the platforms. But bring people in, get their email address, bring them into your ecosystem and whatever happens with the platform, you are more aloof to it. So that's what I like with that.
