Jeff Langmaid explains why generic phrases like "Wellness awaits you" tank chiropractic websites. Instead, write a headline for your actual patients: acute injury cases, auto accidents, CrossFit athletes. Add a clear call to action at the top.
What are some Google tips? Well, create a compelling headline and cta. What does that mean? Okay, so I've ranted about this before. I'll rant about it again. Wellness awaits you is not a compelling headline. Just want to get that out there. All right? Let's just get it out there. Nobody in town right now is saying, I am desperately looking for wellness, and if it awaits me in this clinic, I am motivated to absolutely spend cash and sign up at the first visit possible. Nobody even knows what that means. Chiropractors fight about what that means, never mind the public. So. So create a compelling headline. I don't know what that is. Everybody's different, right? If you want to do acute care and auto accident cases, well, speak to that. If you want to do CrossFit gym, also known as new patient fulfillment centers, you know, CrossFit gyms, then, you know, speak to that. But make sure that you are creating a compelling headline and a compelling call to action at the top of your website. That's absolutely crucial.
