Jeff LangmaidFounder, The Evidence Based Chiropractor

“Wellness Awaits You” Isn’t a Call to Action

28 Dec 2025 · 1 min

Watch on YouTube

0:33

Jeff Langmaid argues that vague phrases like “Wellness awaits you” are ineffective calls to action because they’re neither searchable nor actionable. Effective CTAs should be aspirational and action-oriented — for example, “turn clicks into customers” signals a clear, desired outcome and implies the provider helps achieve it. The segment offers practical guidance on crafting CTAs that communicate a specific action and benefit.

Chapters

So call to action. Probably heard me talk about this. Wellness awaits you does not count as a call to action. Nobody's searching for wellness, Nobody ever searched for wellness, and nobody even can decide what wellness means. So if it awaits them in your practice, you might be waiting for a while. What are some good calls to action? Aspirational, action oriented. You go to lead pages, turn clicks into customers. If I go to lead pages, I probably know they know what I want. I want to turn clicks into customers. That is an action oriented and aspirational thing. I want more customers. And what do I do? Well, I want to turn clicks into customers and they're going to help me do it. So that is a good call to action.