A chiropractor moved from owning a clinic to corporate healthcare roles at hospitals and Laser Spine Institute, seeing seven-figure marketing budgets firsthand. Now they're bringing those corporate strategies back to help chiropractors build sustainable careers inside larger healthcare systems instead of staying isolated in private practice.
I am in a very fortunate and very unique position that like you are watching me do my job right now. I basically travel around, shoot video, talk about health. There's the podcast, there's the videos, there's all that fun stuff. But that's kind of my road, which is, I think every chiropractor's road is non traditional. But mine perhaps is a little more bizarre than most because I've been an associate, I've been a clinic owner, I've been practicing in a hospital based orthopedic group and then more on executive side of an outpatient surgery group specifically devoted to that. So it's really a bizarre mix of things that you end up seeing. When I was in my practice, I didn't have 2 cents to scrape together. Then when I'm at Laser Spine Institute, we have seven and eight figure marketing budgets. That's a big difference. So you get to see a lot of what's behind the curtain. And that's ultimately not as a pitch, but that's ultimately what I think I bring back to chiropractic is I've seen the other side of the coin and how the other guys are doing it. And I've also seen how we can be effective, how we can be utilized, how we can make money, and how we can have careers in that system.
