In this video, chiropractor Grant recounts the case of Beth, a high‑earning healthcare administrator who was scheduled for a $150,000 lumbar fusion surgery. After consulting multiple specialists who all recommended surgery, Beth found Grant via Instagram. Using four focused chiropractic visits—extension work, neurodynamic techniques, and centralization—her classic lumbar radiculopathy resolved, leading her to cancel the costly operation. Grant asks Beth whether she would have paid $50,000 for those four visits; she says yes, noting she still saved $100,000. This exchange triggers Grant’s realization that top‑performing clinicians should price themselves at the high end, not accept a “poverty mentality” common among some evidence‑based rehab providers. He now markets a $6,000–$10,000 program as a discounted version of a $50,000 value, arguing that avoiding surgery, anesthesia risk, and postoperative complications justifies the price. Grant emphasizes the importance of conviction in one’s worth and a solid sales process, inviting viewers to watch more interviews.
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This patient of mine, her name was Beth. This is all totally true. This is documented on my page. Her name is Beth, and she was very high up in healthcare administration. She managed like 3 hospitals, made great money. She had gone to all the physical therapy staff and neurosurgeons at each hospital. All of them said, yeah, this can't be resolved with conservative therapy. You need a surgery, and you need to do this special kind of fusion that like, you know, insurance doesn't cover. It's these like organic tissue parts and whatever, and you know, it's all unique stuff. So she finds me online through my Instagram, comes to me, and in 4 visits, she had classic lumbar radiculopathy. It was a piece of cake. Extension, sweet, some neurodynamic work, and her symptoms were centralized in 4 visits. And so on one of our visits, she goes, "Grant, I just need to let you know, I had a surgery scheduled and I canceled it." She gave me that context about the background. I said, "Okay, and hey, I'm just curious, Beth," I go, you know, what were they gonna charge you for that surgery? And she goes, oh, it was gonna be 150 grand. That's a lot of cash. And then I ask the best question I could have ever asked and it changed my life forever. I said, okay, and after 4 visits, you canceled it? She goes, yes. I say, I'm just curious, Beth, if knowing what you know now, if I had charged you 50 grand for these 4 visits, would you have paid it? She goes, well, yeah, you still would have saved me $100 grand. And that was the moment that I realized, wait, you know, for years I've been in chiro school, I've been taking all these seminars, and I hear truly a lot of evidence-based rehab docs with kind of this poverty mentality of, hey, we get people better faster and we're broke and we're proud of it. And I realized at that moment, wait, if you're a top 1% doc, you shouldn't you shouldn't be paid bottom of the barrel. You should be paid like you're top 1%. And so that's what immediately made me convicted in my worth. Hey, if I'm canceling $10,000 surgeries, I deserve at least half of that. That's just fair value exchange. But not only that, if I'm canceling a $10,000 surgery, and all this narrative, what I'm providing right now is gonna help you build your conviction. If I'm canceling a $10,000 surgery, that's the only price we're looking at. Okay, 10 grand saved, I'll charge 5 easy. But you're saving someone the risk of surgery, the risk of being put under, the inevitable rehab and complications they're gonna need after anyway. So what's the value of avoiding the risk, avoiding going under, avoiding future complications, getting into the, you know, failed low back surgery syndrome cascade? What's the value of that? Far exceeds half of the actual cost of the surgery. That's right. So the point that I'm at in my career, and once again, I'm a fellow chiro, still operating my chiro business, still helping people with back pain. I'm doing it with you guys, I'm just showing you how to do it better. I'm at the point where when we enroll a client into our program, you know, we charge $6,000 to $10,000 to help people with low back pain. I know that I am selling them a $50,000 program at a discounted rate of $6,000. That's how I see it every time. And if you have a good sales process and you're convicted in your worth, it's easy. Thanks so much for checking out that interview. If you liked it, we have plenty more available, you can check out the next interview right here.
