People won't change their health habits until something scares them. Most diabetes patients in the speaker's program waited five years after diagnosis before joining, driven by fear of complications. That same fear keeps them committed to new habits.
Trying to sell prevention is a very, very hard thing to do. Even though everybody should get an adjustment once a week for the rest of their life for maintenance and prevention. Very hard to sell that people wait until there's a crisis like a diabetic who's like late 40s, early 50s, who just got diagnosed taking one pill with no symptoms. There's no urgency for them to change their lifestyle, right? So we can't try and motivate somebody for that. They have to be self motivated. So that's why most of the patients you join our program, they, they've been in diabetic for at least five years. They get to that point where they're scared and they're like, holy crap, I need to do something, I'm going to die. So that's what kind of motivates them to want to make those lifestyle changes. And once they do that, that also helps them sustain it because they don't ever want to go back to the way they were because they know how devastating it can be.
