Jeff LangmaidFounder, The Evidence Based Chiropractor

You Didn't Become A Doctor To Beg For Bookings

8 Sept 2026 · 0 min

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0:21

In this concise sales coaching segment, Jeff Langmaid instructs medical professionals on a direct, no‑fluff booking strategy. He advises them to stop asking prospects what the next step should be and instead dictate a concrete 1‑hour paid assessment. The call should include a full evaluation and live exercises that deliver immediate results, allowing the prospect to understand their problem and the solution by the end of the session. The assessment is priced at $97, and the speaker emphasizes collecting the payment and booking the appointment on the spot, using the prospect’s credit card during the call.

Don't suggest the next step. Tell them the next step. Here's what we're going to do. We're going to schedule a 1-hour assessment. We're going to take you through a full evaluation. We're actually going to do exercises with you on this call to get you results on this call so that by the end of it, you know what the problem is and how to fix it. It's only $97. Sound good? They say, yep. Book them right then and there. Collect their card. Collect the $97 right then and there.