Jeff Langmaid tells chiropractors to tell patients what they actually do. Most patients don't know the full range of services available, so announce new techniques, equipment, and seminars across Facebook, email, Instagram, and LinkedIn to reach current and past patients.
You do what you would not believe the amount of people that come in to see you for low back or neck complaints that don't realize you treat the other parts of the body. So as you get new service items, as you develop new techniques, as you go to seminars and as you add new equipment into your practice, please make sure that you are announcing that on Facebook, getting it out to your email list and more. You would be shocked at how many people probably probably do not realize the breadth and depth of what you can help them with in your practice. You might have talked about it at the report of findings maybe even on that initial exam but it probably went over the head of your patients. So anytime you go to a seminar, learn a new technique or get a new piece of equipment in your practice, utilize all your channels, Facebook, email, LinkedIn, Instagram and more to get that message out to your audience, your fans, your past and current patients.
