Jeff LangmaidFounder, The Evidence Based Chiropractor

You Don’t Need to Be “Salesy” to Grow

22 May 2026 · 1 min

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In this concise monologue, Jeff Langmaid addresses the common concern among coaches and creators about needing to be a charismatic salesperson to succeed with online programs. He argues that you don’t have to be "salesy"—the way you present your offer and the outcomes you deliver can do much of the selling for you. By positioning the offer clearly and demonstrating strong results, you attract interest, but objections will still arise (e.g., “let me think about it,” “I need to talk to my spouse,” or price concerns). Langmaid stresses the importance of solid sales training to navigate these objections, because failing to do so leaves potential clients stuck in pain and unwilling to invest in their health.

Chapters

Do I need to be a great salesman in order to have a successful online program? Now, when people think, I don't know if I can be a salesman, I don't want to be salesy, well then don't be salesy. That's how you present it. It's not what you say, it's how you say it. And getting really good outcomes and positioning your offer and your value in a really effective way, that does a ton of the selling for you. And of course, when you've optimized that, you're going to get objections. You're going to get the, let me think about it. You're going to get the, let me talk to my wife or husband. You're going to get that. That seems expensive. Then you need to have effective sales training to know how to navigate those objections. Because if you don't know how to navigate that, person's staying in pain because they're not investing into their health. They're going to the cheap copays. It's not helping them and they're not invested and they're stuck in pain because you couldn't overcome the objection.