Jeff LangmaidFounder, The Evidence Based Chiropractor

You’re Losing 90% of Your Leads 📉

10 Feb 2026 · 1 min

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In this segment, the speaker highlights a critical conversion problem for medical clinics: out of 1,000 website visitors, only about 100 become patients, leaving 900 potential leads unconverted. He frames this loss as a massive opportunity and outlines a three‑step strategy to capture and nurture those missed leads. First, he recommends using a lead magnet to collect visitors' email addresses. Second, he advises uploading those emails to Facebook to create a custom audience. Finally, he suggests retargeting the custom audience through Facebook ads and Google Ads to bring visitors back and convert them into patients. The tone is urgent and persuasive, aimed at clinic owners who need to improve their patient acquisition funnel.

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My statement would be this. If 1,000 people visit his website and 100 became patients, what the hell happened to the other 900? That's also where retargeting and where Google Ads come in. But that definitely is where a lead magnet. You need to grab their email. Once you have their email, you can upload that as a custom audience on Facebook. Retarget that way. That is a talk about an area of opportunity for your clinic. Anthony, I think everybody else, the number of new patients that you see are going to be completely disproportionate to the amount of people visiting your website. Nine times out of ten, and that middle is a massive, massive opportunity.