You're Stuck At 20% And Don't Know Why
In this brief presentation Jeff Langmaid highlights the growing burden of musculoskeletal disability and the parallel rise in demand for function‑focused care. He points out that despite this need, chiropractic utilization has remained flat for decades, with only about 20 % of the population seeing a chiropractor at least once a year—a figure far below the ideal majority. Langmaid argues that clinical value alone is insufficient; the profession must improve integration with other health providers, enhance communication, and build stronger referral relationships. He frames the current stagnation as both a problem and an opportunity, urging the chiropractic community to rethink its approach, do more, and be more in order to capture the untapped market.
