A short transcript excerpt from the "Hawthorne Book Tour February 25, 2023" YouTube panel. Speakers (labeled generically plus named participants Lisa and Sam) discuss framing their gatherings as "conversations" instead of counseling to encourage attendance, and outline promotional/sales goals: a target of selling 10,000 books this year and sharing at least 20% of book sales for the stated purpose of helping others and supporting distribution.
Questions this video answers
A minimum of 20% of all book sales.
Sell 10,000 books.
Chapters
Sam.
We want you guys know this.
Is actually a conversation. A download is a breadth of information.
And knowledge that you were not intuitively.
Thinking about or thinking of.
So this word came to me called conversations.
Initially, you wanted it to be like counseling. And I said, no, people think it's counseling, they're not going to come. I said, we had the conversation. We said, let's make it more like.
A conversation because it's more warm and welcoming that way.
What Lisa's saying, we're going to speak the queen's English, but she already knows where I'm going.
She already know because she knows my personality.
You know, what Lisa's saying is she straightened my out.
Right.
That's why Jennifer started laughing already, because.
She knew we're going to be in.
And out of that.
Absolutely.
We want to start also.
But Lisa, tell them, if you don't.
Mind, share with them about a minimum of 20% of all book sales.
Lisa will tell you a little bit.
I challenged us this year when this book came out. I said, let's do 10,000.
Let's.
Let's sell 10,000 books. And I'm thinking, as he shared with.
Me, most people only sell 100 books. So he's telling his colleague, and his colleague said 10,000.
So he's telling me that.
I'm like, all right, all right. I come from a sales background. You don't scare me. Roll up my sleeves. Let's get doing this. Then I'm like, for the greater good.
This isn't about us. This is about helping others.
