MVI_4420

Jesse Ferrell delivers a keynote on diversity and inclusion, using stories from casino work and awkward moments to argue that discomfort drives growth. He introduces the REACH framework (Responsibility, Engagement, Accountability, Connection, How you move) and pushes the audience to act now on inclusion and communication.
Chapters
Well, let's say thank you to Grace. Now we start another diversity and inclusion. It's, it's, it's. You could have heard a coney tone. You could have heard corn. Sometimes you have to be able to uncomfortable. You have to be willing to look in the mirror. Perhaps one else show you. You have to be uncomfortable. In those first couple of minutes of this very short speech, did you find that you were comfortable with the silence? Tell the truth. Were you uncomfortable with the silence? Yes. Yes. Were you uncomfortable with the silen yell? You're uncomfortable with the silence? Why? It's unusual. Nothing happening. Nothing yet. Everything. Nothing yet everything. We don't spend enough time over talking about diversity and we need to get still and get quiet and go within. Right. We don't spend a lot of time with that in the world that we live in today. We spend a lot of time with a lot of minutia and a lot of noise and a lot of traffic and a lot of incoming and not enough internal work. So I believe that the best way to enroll inclusion is to start with any. It's about engagement. Were you disengaged during those first couple of minutes or engaged? Some were disengaged, some were engaged. The disengagement came from what. I noticed. Everyone was just looking at you. It's like in that silence, nobody was like looking around going, what the heck? We were all like, what? Where are you going with this? Yeah. Think of it this way. After 31,276 hours, give or take of life coaching, corporate coaching, I noticed and after 21,000 of professional students, I noticed something about people and they don't really get to the best levels of growth until they get a little uncomfortable in one. Does that make sense? That's when you'll do the work. So let's go back. Let's go back to the early days when I actually had a full head of hair, like afro all over. I don't miss it. I just figured I'd increase my character personality by every inch. It rolled back so fun to be around. But at the end of the day, back in the day, it started like this. There was a day called Martin Luther King Day. You know what happened on Martin Luther King Day, you cannot imagine on Martin Luther King Day. What happened was it was at the Hilton Companies, the Flamingo Hilton. I was a blackjack. I was in my early 20s at that time. And Martin Luther King Day was a dag that our bosses name and coin for us. We got our own politics. Sounds good or you know, I'm going, by the way, I'm starting, you know, I'm going somewhere, right? Because I didn't get anybody going. Yeah, that sounds good. Where you going? Right? MLK Day was the day that all people of color on the casino floor had off. It was happened to be a Monday. They either had Sunday Monday or Monday Tuesday. So Monday, our boss is named Martin Luther King Day. Their relief from us. How's that? At that same property, there was a gentleman. He spoke with tight fits. He had hair like a Brillo pad. He was five foot one and he spoke with an accent. And he used to say things like, we gotta get those pillars fixed. And the pillars were pillows. And he would say things dicate, dicate. Look at this thing. Appropriated. That was appropriate. The NAACP came down hard in those times. They wanted diversity, they wanted inclusion, they wanted diversity. And this brilliant president of Alberto said to the naacp. Actually, he said internally, he didn't say it to the naacp. And where am I supposed to find myself in? Smart nigger. So I stand now on a blackjack table and my boss comes to tell me, this one here, knowing that I'm standing there with multiple college degrees, he said, you should go for it. How do you think that lose? You excited, ready to go for it. And there was another man of German descent. Beautiful light baby blue shirt, white cuffs, white collar, Cornell graduate. He was my boss at the Sanctions. Senior vice president of operations. We had an event, had 1500 people at that event. He says, I want you to go and introduce me. I was the most junior person. I was a casino marketing coordinator at the time. So I get up to the front to introduce the senior vice president. I say my name. I'm Jesse Farrell. And then I went into a language, I believe it was Klingon knees. You know Star Trek? Oh, yeah. Say yes if you know Star Trek. Oh yeah. It went like Larry Lo. So I got his name right, and I got my name right. Everything else in the middle was reached. I had no idea. So I was snake bitten that day. The snake that bit me was German, Jew and very fierce. Trial by fire. So he had slid his own back. And he says to me, whispers in my ear, You think? No words came out. I said something that changed for me. The whole world made change in your world. Never again. Never again will one man or one woman decide the quality of my communication. I didn't get a chance to practice. I didn't. I didn't know anything about. I was nervous, I was scared. I was unprepared. But none of that mattered. Would that have left you feeling uncomfortable? What the thing is, what would you have done about it? Practice. Practice. That's exactly what I said. I begin to practice to the degree that 24 years later I opened up a professional speaking life coaching and corporate coaching company. Because of the quality of the way I speak, I owe him a lot of gratitude. The gratitude was he made me uncomfortable. He made me reach inside and go get what was already there. I decided I'm going to be able to speak the degree that everyone can understand me in full English. And I owe him that gratitude. Today, as challenging as that was, it was a blessing. So you in this room have responsibility. You have what I call reach. It's really, really huge. The reach stands for responsibility, Engagement, accountability, connection. And the H is how you move. You can do that. You can do that at the base level. Let's simplify this whole thing called inclusion and break it down to small, simplest terms. So I wrote a book called. My first book called how youw Do. You're very excited about this book. It's done quite well in terms of sales. By the way, I want to mention now I want you to go to my website. You've got the information there. I want you to know right on the first page of the website, you'll be able to download the. You'll be able to request have me download the ebook to all of you for free if you're interested in reading. So I wrote this book, the High Limit Feeling what it is, it's the eight part. We're going backwards. The H part of that whole Reach camp and it's the high elite field. How you go through life affecting the lives of others and your own. Most of us in the room were taught that golden rule. The golden rule is treat others how they wouldn't want you to cheat. Exactly. Treat others how you want them to treat. But what if you're a little goofy? What if you're so goofy you'll start off the speech with two minutes of silence. Not everyone wants to be treated that way. So this book talks about the platinum. Treat people how they want to treat you and they will tell you. Don't people tell us how they want to be treated all the time? You agree? Do you live that, do you live in a world where people tell us well how they want to be treated all the time? No. Sometimes we have to look a little deeper. So when I go for this book and put it out there to the world for the world to get this, I sent it out to some of my favorite people. And that president of mine was one of those favors. After about 15 days on the market, I looked on Amazon. There was a book for sale. How can a book be for sale when the distribution is here? There's no uncommon field. I've got to buy that book. So I bought the book and I'm holding the book. This book that I'm holding has an inscription to my former president that I wrote it to. He sold my book that was a gift to him. Within 15 days I was released. I bought it back to see who would do that. So what I say to you and do you think about the hardships we go through? I don't have a cross in there that I'm the only one who goes to hardship. Different religions do it. Different races have challenges, Women have challenges, Other minorities have challenges. Asians, American Indians, Eastern Indians. We all have our own foster there. So this thing called inclusion, it's about all of us. There's a thing called a culture, racial stress. That's when you seek to make a migration into a governing body of society that you don't look like, sound like or feel like anybody else in that governing body. The Indians felt it probably first for us. So when I say to you as let's use and reach campaigns on the leadership perspective, be responsible, make the people around you that can help you move this forward responsibly. Employee engagement. Engage and connect and make a difference by just talking to people. Use accountability for yourself and have an accountability partner. Make sure that you hit the benchmark that you say you want and definitely get connected by all means. And use that how you leave the feeling concept, that platinum rule that helps you reach people at the level where they're at. Does that make sense to you? Say yes if that makes sense. Yes. Will you do this? Yes. Yes. When will you do this? When? Now. You promise? Because I know where he lives. I'm going to be watching. You want to do this now? We don't have all the time in the world. It took me 52 years a few years ago to learn that my thing called perfectionism was not something that was based on. Based on shame and blame. It was based on not fitting in. Like Renee Brown says, it's a 20 ton shield that you think protects you, but it's the very thing that keeps. So you have to do this now. We don't have the time. We think we have time passes. The older we get, the faster it passes. So I want you to consider today, what will you do? What one thing will you do to help this conclusion piece? Really Take grassroots level and know that you don't have all the time in the world. They say life is just a minute only 60 seconds in forced upon you can refuse.
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