Jim KatsoulisJim AI — Your Personal Guide to Living at Your Goal Weight

40 pound habit #programyourselfthin

8 Jul 2026 · 0 min

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Jim Katsoulis calls his nighttime snacking habit the "40-pound habit" because that's the weight it adds to his body. He argues that naming a habit by its weight consequence makes your subconscious mind take it more seriously and easier to quit.

The 40-pound habit. That's what I used to call my nighttime snacking habit because that's how much weight I believed it was keeping on my body. So whatever your worst habit is, make sure you reframe it from, well, I snack at night, or I overeat at dinner, or I eat too much at lunch, into how much weight it's keeping on your body, because that sends a much clearer message to your subconscious mind, and it makes it much easier to get the motivation to change it.