Do You Want To Lose Weight ASAP Or ALAP?

Do you want to lose weight ASAP or ALAP? ASAP, you already know, right? Do you want to lose weight as soon as possible or ALAP, as long as possible? Which one's more important to you? I want you to really compare both of them, right? Because they're both really great, but you have been conditioned to focus on one your whole life. And it's important, um, that you realize that because The entire time you've been born, the diet industry has conditioned you to focus on how can you lose weight as soon as possible, as quickly as you can. And so anytime you think about weight loss, you come at it from this perspective of just almost rabid, just ravenous. No, I got to get it done. And the strategies you choose with that mindset and that focus cause you to choose extreme, unsustainable strategies of counting every calorie, over-restricting, not eating for 16 hours, not eating carbs, or only eating carbs, or whatever it may be that you choose. It's something extreme compared to your normal way of eating because you want to lose weight as quick as you possibly can. And that focus and that approach and those strategies are the main reason that you have not gotten the results you want. Because what your real goal is, if you really start to consider this, is as fun as it is to lose weight fast, the thing you truly want that you never really consider, you never really spend time with, is that you want to live at your goal weight. Yeah, you want to get there. That part's fun and it's exciting to change and transform. But really what you're looking for is I want to stay there. I want to live my life at my goal weight as the person who I want to be for the rest of my life. For the rest of my life, I want to know my weight's under control where I want it to be. My health is under control where I want it to be. I'm who I want to be in a way that really works for me. That's the difference. And you'll notice as soon as we ask the question that you never consider as long as possible. You never consider ALAP. You've never even thought it. Almost in your mind, it doesn't even exist as an option. Because if all you've ever focused on your whole life is how to lose weight as quick as possible, and you've only used strategies that are extreme to get you to lose weight as fast as possible, Then you also have a whole memory bank of experience that trying to lose weight at best doesn't work, right? Most of the time it doesn't work. You don't even lose the weight you want to lose. But even when you have lost the weight you wanted to lose, what's happened? You haven't been able to maintain it. And so what happens is you start to create this belief that no matter what I do, I can't lose weight. And that's where you start to get apathetic. And so the idea that you would consider Living at your goal weight as long as possible is more challenging than it seems because you have no wiring to even consider it. You've never really considered or thought out what would it be like to live your life at your goal weight in a way that really resonated and worked for you, in a way that fit you like a glove, so that living at your goal weight was as easy as brushing your teeth or driving a car or riding a bike, things you do automatically. Naturally, it's who you are. What if your weight was in that same category, and you imagine living the rest of your life being able to be at your goal weight in a comfortable, enjoyable way? Now this hearing me say this is probably the first time you've ever really considered it, and I want to point that out because if you never even consider the goal and the reality of living at your goal weight for the rest of your life. Aren't you doing yourself a disservice? Have you been caught in this short-term focus of as soon as possible for as long as you can remember? And what would happen if you started looking at the longer-term goal? What happens when you start to consider, I want to lose weight as long as possible and I'm going to use the strategies that make that possible, and you start making incremental, strategic, systematic, intelligent improvements to your mindset, your lifestyle, your eating? That nudge you in the direction of going towards your goal weight and then staying there because you're not drastically changing things. You're changing things in a way that sets you up to do them forever. Routinize them, automate, automate them, make them natural and automatic to do the things that bring you to your goal weight and keep you there. I would suggest that's the much better goal and the much better strategy, but it's one you probably have never considered. So please understand that that option is available to you as well. And if you want to put your mindset into that place, click the link in my bio. And go get the free hypnosis session I made for you. It's called the New Thin Me. It's literally designed to kickstart this process I'm talking about for you to imagine not only getting to your goal weight, but being there and staying there and living there for the rest of your life. That's what I want for you, because that's when you start to think different. And when you think different, you live different. When you live different, you eat different. And when you live, eat, and think different, you weigh different, you look different, you are different. And that's what I want for you. If you're on Facebook, you just type mind, M-I-N-D, into the comments and it'll automatically send you the link. If you're on TikTok, click the link of me over on the left there, the picture of me on the top left, and then go click the link in my bio and go get that. Again, it's completely free. And on top of the hypnosis session, I also give you a training called Reprogrammed: How to Live at Your Goal Weight Without the Fight. Go check it out. And if you have any questions, feel free to ask them. Voice always, always sabotaged me at the wrong times. I hope you're all having a nice day. How's it going, Debbie? Debbie says the hard part is getting there. Hopefully the easy part is staying at goal. Yeah, but you know, is it— is the hard part getting there? Um, it is in the sense that it's change and it's new, you know what I mean? So I get that in a sense, but, um, the way we lose it is the way we keep it off too. So if it feels really hard If how you're losing the weight feels hard, to me that's a red flag. And I'm stopping. I'm saying, wait a second, what is hard about this? What's the hard part? And I know you're rolling your eyes. What's the hard part? The whole thing's hard. No, no, no. We got to get more specific. So Debbie's in the program, so I can say to Debbie, what part's hard? There is no— there is no magical point. I mean, short of like, you know, you start acting in a new way and it starts to become more normal and it starts to become more routine. So in that sense, it becomes easier. Okay. But what's way more important to understand is that there's no magical point where something that's really hard becomes easy. There's no magical point where not eating carbs just becomes easy. It becomes easier, I'll give you, you know, if you stick with it. Um, but to me, if something feels hard, to me that's a red flag, and then I go to work on it. What's hard? What exactly is hard about it? Well, it's hard to stop eating at night. Okay, let me focus on that. That's what I did. It was hard to stop eating at night for me originally. And I spent months and months and months working on not eating at night, looking at it from different angles, becoming more aware of all the granular, you know, pieces of that puzzle, the mental piece, the, you know, the hunger piece, the emotional piece, the nourishment piece, the, the boredom, you know, activity piece. There was a lot that I got into with that. And by deconstructing it, I found more kind of granular solutions to problems that I had not even seen because I just said, I eat at night. Yeah. I gotta stop eating at night. Well, that— not, you know, to stop eating at night, it's a ball of yarn. You know, your behaviors you have, the overeating at dinner, the grazing during the day, the, the snacking at night, whatever it may be, I don't believe the solution is to just stop doing that thing. This cold turkey idea to me is the similar— it's the same thing as back in the '80s when they said just say no to drugs. It's an oversimplistic Slogan, not a strategy, and that's why it works for so few people. So to me, to really you know figure out how to live at your goal weight is to start walking this path, notice what's hard, and spend time making it easier. That's how you live at your goal weight in an easier way, because again, the way you lose it is the way that you keep it off, right? Yeah, Debbie says, yep, rolling eyes here. I know, I know. Debbie said the hard part's waiting for pounds on the scale to drop. I get that. And that's always going to be a hard part. If the only or main thing you're focusing on is the scale dropping, you are setting yourself up for an extremely hard time. So, so now we have much more detail about how you're making this harder for yourself. And one of the ways you're making this harder for yourself, Debbie, is over-focusing on the scale. Now, the scale is one thing, and it may be the most important thing is watching that scale go down. But I hope the things you're doing to make that scale go down are also giving you other benefits in your life. I hope you're feeling more relaxed and calm, more grounded, more energized, happier, healthier, more rested, feeling more successful. I'm feeling more proud of yourself for doing things in a new way. That's just some of the things, okay? So that you know you're doing. It's crazy. Like people do all these things to lose weight, but a lot of times you're getting all these other benefits out of it that you're just not even paying attention because you're so zoomed into the scale. And again, the scale is a wonderful. It's one measurement. It's important. It can be the most important thing. Fine. But why? Why not pay attention to all the other benefits you get? Because those benefits are way shorter term. Weight loss— weight is unpredictable and inconsistent in the short term. It just is. So if you want to lose weight, you have to go into that process knowing that no matter what you do, that weight loss is going to be inconsistent, unpredictable in the short term. And there's going to be weeks where you were perfect and you didn't lose any weight. And if all that matters is you're thinking about losing weight, that's the only thing you measure, then the weeks where your weight stays the same or goes up a little bit are being devastating to you. What's the point? What am I even doing here? But if you make this a process of the weight loss wrapped in personal development, you make this a process of being the person you want to be, living the way you want to live, feeling the way you want to feel. If you make it bigger, When the weight slows down or stalls for a little while, you've got other things that are improving and getting better at and making you feel good. That's the secret, in my opinion. And when you start to make it about those other things, it starts to support you so that it's not just about the weight. And what ends up happening is eventually how you're living day to day, your lifestyle habits, your eating, your mindset, what you're doing day in and day out starts to become the main focus and the weight almost becomes a side effect. It becomes something you're aware of and you want it to go in a certain direction, but it almost becomes secondary. That's how you make weight loss easy in a nutshell. And if you just say, well, I don't give a shit about that stuff, I just want to lose weight, well, you know, then, then you're— you know, there's other ways to do that more effectively than program yourself. Then if all you care about is just losing weight, just, you know, just stop eating, you know, fast, uh, for 4 days a week. You know what I mean? It's easy to lose weight quickly for a little while if all you care about is weight loss. I just think you're, you're on a path of maximum difficulty, is what I think. What's up, Lynn? Lynn says yesterday's struggle was stopping at just one was a better food choice but had too many, so that was obviously my redo for the day. Good job, Lynn. Exactly. But that's what we do, and that's what you do forever. I still do it. I don't do it so much with food, I will say. I've really kind of dialed things in pretty well, but For decades, I read and rehearse things every single night, and I just got better and better and better and better and better and better and better and better. It's a skill. Your behavior is a skill. Your ability to choose the right thing is a skill. Your ability to choose the right thing and eat a moderate amount of them is a skill. They're all skills. And you don't just get skills because you want a skill. You have to develop skills. And none of you look at— most people don't. Most dieters don't look at Um, their weight loss as a, as a development of skills, you know. And Program Yourself Thin, we do. It's why we break it down into the key skills here, right? The kind of the general philosophy we follow is this goal weight pyramid: mindset, lifestyle, eating. And then again, we break it down into subcategories. But what that all comes down to is the skills, right? So, so again, if we look just even lifestyle We look at lifestyle. We're talking about sleep, hydration, relaxation, breathing, nourishment, movement, meditation, gratitude, right? So we just take those 4 things. Those are all skills. Skills. How good you can do them, how you can get yourself to do them automatically, how much you can weave them into your life so you don't have to think about it. All of these things are skills, you know. Uh, yes, Carolyn says you need to have your water bottle beside you for your throat. I do. I don't know what happens. I swear, and I was just talking for an hour before this, so it's so funny. I was talking fine. And the second I go to get on the podcast, I get like squirrely throat. Stephen says the hard part throughout my life has been to be at goal weight, which has only happened once, to maintain goal weight once the stress of life took over. Yeah, exactly. That is the hard part. I mean, the hard part— okay, here, let's just reframe this a little bit because the hard part of losing weight is is not knowing what to do, right? You all know what to do. All of you know what to do to lose weight, and I can prove it. Because if you were a robot and you just programmed in what you're going to do all day, you'd all lose weight because you'd say eat less, whatever that may look like to you, and you'd lose weight. The problem why weight loss is hard is because it's a behavioral change. So let me reframe it. So a lot of times we think about weight loss and how difficult it is to do the right thing and how good food is and all the rest of it, but And then that's true. Some of that's obviously true, but there's a deeper reason it's hard. And it comes down to writing with your hand. You know everything about how to write, right? You can write every letter, you can write words, you can write sentences, you can write paragraphs, right? You know everything about writing. You could teach people how to write, but you can't do it with your other hand, right? You can only do it smoothly with one hand. The other hand's weird. Okay, so there's a difference between logical knowledge and subconscious behavioral knowledge. And when you diet, what you're doing is you're taking your logical knowledge and you're fighting against your behavioral knowledge that runs automatically. So the part of you that knows how to ride a bike, if you got on a bike and tried to not know how to do it, it doesn't work. Your body just knows how to do it now, and that part is very powerful. Well, your eating behaviors are the exact same thing. You have programmed in eating behaviors, not intentionally, But through culture, through your family, through your environment. And now you automatically choose certain foods at certain times, in certain quantities, at certain places. And so you have these routines programmed into you and you do them automatically. Now takes no effort. As soon as you go on a diet, it's the equivalent of like trying to brush your teeth with the other hand. Could you do it? Well, kinda, but it takes a whole lot of cognitive effort to brush your teeth with the other hand. And diets take tons of cognitive effort because you're trying to consciously fight against your subconscious programming. That runs automatically, and very few people are able to keep that up. So program yourself thin. We flip the goal here to not fight against our subconscious mind with our willpower and our and our consciousness, but to use our conscious mind and our willpower to reprogram our subconscious mind so that we naturally think, live, and eat like a thin, healthy, happy person. And we start day one with that goal because losing weight with some extreme plan in no way sets you up to live at that weight long term. And if you don't believe that, 85 to 95% of dieters that get to their goal weight put the weight back on. So getting to your goal weight is virtually no benefit to living there. Besides, you've all been at your goal weight before anyways, but, but that's another story. But again, so, so we have to stop thinking that getting down to our goal weight in any way sets us up to live there long term. It doesn't. It doesn't. What sets up— sets us up to live there long term is developing the skills The habits, the routines, the thought patterns, the behaviors of the person we want to be. See, dieting, you think of like stopping, right? Dieting is basically, you think stopping. I'm going to stop eating carbs. I'm going to stop eating for 16 hours. I'm going to stop eating sugar. I'm going to stop eating calories. But you never focus on what you're going to do. You don't think about the new thoughts you're going to have. You don't think about the new ways you're going to motivate yourself. The new ways you're going to think about yourself, your identity, and your self-image. The new habits you're going to install that run automatically. The new emotions you're going to feel day in and day out being the person you want to be. The new thought patterns you're going to have as a thin, healthy, happy you. The maintenance you're going to rely on when times get difficult or you get off track a little bit. You don't think about developing those skills. You think about stopping eating, stopping a macronutrient, stopping You know, a window, a time of eating. You know, so that's what sets you up for at best temporary success. And I want you all to know this because again, I'm not saying program yourself is like this easy path. I mean, it certainly takes work and effort, but it brings you somewhere stable, and dieting doesn't. Just because you get to your goal weight does not mean you're in a stable place. I don't know; you may not have the experience I have with this, but I've had so many conversations with people that are. Right about to approach their goal weight or are at it, and they're freaking out. They're absolutely freaking out that they're gonna put the weight back on. So I just want y'all to know this. I don't know if you all know people that have gotten to their goal weight or have been at your goal weight yourself that through that process, but if you remember, you were freaking out because again, dieters' mantras: I just want to lose the weight. I just want to lose the weight. I just want to lose the weight. And as they lose the weight and get close to their goal weight, it very quickly and quietly turns into: I hope I don't put the weight back on. I hope I don't put the weight back on. Oh shit! I hope I don't put the weight back on. And you're terrified. So, so again, I think it's, it's so obvious, it's right there in front of you, but you've been conditioned to be blind to it and you just don't see it, you know. But you got to see it. You got to see it so you can start walking a different path. You got to get off the diet path and get on the living at your goal weight path, you know. But anyways, yeah, if you have any questions, feel free to ask them. What's up, Intelligent Gut? Another person with a lot of good ideas. Yeah, yeah, yeah, yeah, right, exactly. Weight isn't a magic health indicator. Skinny people are sick too. Yeah, skinny, skinny people are sick and unhappy and unfulfilled and, um, you know, lonely and sad. Please, you know what I mean? Like, again, dieting has told you your whole life that if you get your weight down, everything's gonna magically be fine. And I'm not here to burst your bubble. I mean, it's definitely, in my opinion, a lot better at your goal weight for a lot of reasons, but it's not some magical cure-all either. And so just losing weight doesn't fix everything. You still need to, you know, manage other things. And I think that's important to recognize. I know we all know kind of logically, but I think mentally we kind of lose that a bit. Yeah, Grape says you're talking about fasting. I'd rather fast than count calories. I'd rather do neither of them. I've, I've played with fasting, um, and I, I've never counted calories. I knew that I would never do that. But, um, yeah, fasting I found to be unpleasant, you know. Yes, Intelligent Gut. Yes, it takes time to change signals in the body. It's about consistency. Yeah, that too. I mean, we could get into the concept of epigenetics, and that's just another piece of things getting easier over time. Um, every 7 years your cells all regenerate, you know, and this concept of epigenetics is that we don't just have the genetics we're born with that are fixed. Um, we also have this concept of epigenetics that are genetic factors. You could think of them as like switches that basically flip on or off depending on your environment, what you're doing, your lifestyle, things like that. And that's just another kind of a deeper level of change that you can aim at as well. Um, you know, so yeah, agreed, agreed. Yeah, we focus on hacking our health, but that's not sustainable. Got to work with your body, not against it. Yeah, agreed. I agree with that so much, so much. I always say, I mean, it's like the diet industry is always like shortcuts and hacks, and like literally people will spend their entire life trying to hack and shortcut their way around weight. That's literally what the diet industry is. And, and you see it with literally every diet because every single diet is about changing one thing. Right? Whether it's counting calories, not eating for 16 hours, not eating carbs, only eating Mediterranean food—it literally doesn't matter. Every diet is positioned as kind of like this one thing to change is going to fix everything, and I think that's bullshit. And I think that ultimately, it is—you need a comprehensive, holistic strategy to manage your weight. To put it one other way, I think a lot of people think of weight as like a credit debit system, like a bank account. Calories in, calories out. And that is one layer of it for sure. But what dictates those calories coming in or out? There's a lot more there. And so we can't think of it like a bank account. We have to recognize your weight's kind of like the stock market. There's a lot of factors that are at play and that are indirectly affecting things. And again, in Program Yourself Thin, the way that we aim at dealing with that is through the Goal Weight Pyramid, you know, and really dialing in the mindset, lifestyle, and eating specifically. You know, it's a powerful way to do that. But I've never seen— I've interviewed over 100 people that have lost weight and kept it off for at least 2 years. I've never seen anyone just change one thing. I've seen them change their mindset, their lifestyle, you know, just, just so much more. And that's what I try to share with you all. So Lois Lowe says, looking at the lifetime goal weight made such a difference for me. I'm almost to my goal range. I catch myself being negative with the slower weight coming off, but I remind myself how long it took me to get to my high weight. Fast time to lose it is so useless. Yeah, and again, you know, I say this all the time too, but literally anything that you would take on— if you think about playing a musical instrument, learning a language, being an artist, doing dance, doing martial arts, whatever you may be interested in, gardening, crocheting, knitting, it doesn't matter— anything that you're interested in, there's always a similar timeline with it, right? And it looks like this: when you first start doing it, you get rapid and quick improvement. Right, because you've never done it. So anything you do that you've never done before, you get rapid and quick improvement, and then it starts slowing down over time. And mastery in every single area of life is the same thing. It's less return for more time. You have to put more time in and you get smaller and smaller, more in, you know, granular positives back. So why do you think weight would be any different? You know, because you think a weight is just like this straight line down. I'm going to start up here and it's going to be this, this equal, this equal rate of weight loss. And, and that's one of the, the most destructive thoughts you can have, you know. Yes, Carolyn says, yes, so great, feel good about making new choices. Yes, making good choices feels good immediately, and it feels really good A lot of people don't realize that, you know. So yeah, sure, I make a good choice at lunch today. Yeah, there's the potential future benefit of losing weight, and I'm excited about that. But what about the feeling of feeling nourished, of feeling light, of feeling proud of myself, of being more positive, of feeling like I did something good? What about those things? Do they matter at all? No, I just want to lose weight. You know, like we're just missing We're really missing the big picture, right? I think. Yeah. Yes, Debbie says yes, makes sense. And yes, your sessions do help. I'm more calm and less anxious. Exactly, Debbie. And that's, you know, really, again, the weight's there. We want the weight. It's at the core of everything we're doing in Program Yourself Thin. So I'm obsessed with your weight more than you are. I'm thinking about it all the time, but you're not hearing me talk about weight a lot either. I mean, folks, do you— if you were a robot, I gotta go back there. If you were a robot, you would know what to do to lose weight and you would do it. Your problem is not knowing most of it. We can always learn more and there's that, but your core issue with weight loss is that you don't know how to get yourself to change your behavior long term, and no one's ever taught you that. And I'm telling you, a big part of getting yourself to change your weight long term is to make it bigger than the weight because most of you just obsess on the weight loss. That's what's driving you, right? Because most people will trade the pleasure and the excitement of the food for the pleasure and the excitement of the scale going down. And so you're just trading one addiction for another, and you're fine as long as the scale's going down. But the second it stalls or it slows down— but what do you think is going to happen when you get to your goal weight? That's the mistake a lot of people don't realize, is they think they're going to get to their goal weight and then everything's gonna be this magical place. But where's your motivation coming from now? Where's your pleasure and excitement coming from now when you get to your goal weight? And I know you think, well, every day is going to be pleasure and excitement. No, it's not, because there's a thing called hedonic adaptation where we adapt to whatever we normally experience. Your new car became your car. Your new home became your home, right? And we just start taking for granted. Your new weight is going to become your weight. And so you need to have more motivating you than just the number going down. And we start that right from the beginning and program yourself then, and we make this about becoming the best version of you possible because there's more there and there's things there. I've been doing this. I dropped 50 pounds over 30 years ago. I'm as motivated now, if not more motivated today, than I was when I was losing weight. You see what I mean? Like, that's where it leads to. So I am fired up not because the scale's going down. The scale doesn't go down for me anymore. So where's my motivation come from? Well, you want to look a certain way. Look a certain way? No, that's not— I mean, I want to look a certain way, I guess, but it's way more about how I feel when I wake up today, how I slept, my energy levels, my moods, my mindset, my clarity of thought. All of these things that I'm experiencing day in and day out that allow me to live the life I want to live, that's my main focus and that's my main motivation. Yeah, I want to look a certain way too, but that is honestly— I'm being honest with you, and I've found this over and over again with people that successfully keep the weight off. So hear what I'm saying. This is not bullshit. I'm not making this up. I've done over 6,000 private weight loss sessions. Very few people have done that. Okay, so just consider what I'm saying. You don't have to believe it, but at least consider it, you know? And I say, you're not— you know, I always come back to this point that most people aren't— they weigh what they want to weigh. You know, yeah, you want to lose weight, sure, I wouldn't argue with that. But you want to live and eat the way you're, you're living more? No. Is that, is that not it? I mean, we're so confused why people can't lose weight. Um, I think we should start with their motivation. I think most people aren't motivated to lose weight. Why? Just because you think about it all day long and you'd really like to? That's not motivation. That's not motivation. Motivation is what you do. And you're either doing things to lose weight or you're not, and most likely you're not. That's okay; it's not a judgment. But that's probably should be your starting point: that you're not really motivated. Is anyone here really motivated to lose weight who's not losing weight? It's a crazy question, but let's be honest. Is it you? Yeah. Yeah, Lois says yes, looking at the other things rather than the scale is so much more important. I have more energy, healthier, happier, just to name a few. Exactly, exactly. And you can want your body to get better too. So it's like, I don't know, you're not giving anything up. People resist this all the time when I talk to them about changing their motivation. I'll be like, I'm taking away their, their banky. You know, you can still want to, you know, wear the bathing suit to the thing, the skinny jeans. You can still have those goals and aim at them, but why not add all this other stuff as well? You know, yeah, yes. Debbie says yes, we're taught to lose weight by deprivation. Yes, absolutely, absolutely, yes. And that's what we're fighting against, Debbie. That's what we're reprogramming ourselves is that we're going to lose weight by— with abundance, you know, an abundance of what we really want, not deprivation. Simply because deprivation isn't going to last you, you know what I mean? It's not going to last you. Um, Susan Sense, how do you deal with the occasional 1 to 2 pound weight gain? What is the best way to not punish yourself and throw in the towel? That's a great question, Susan. And I think the answer is so simple is that you think of your goal weight as a range. And I hope you do, because as long as you're alive and breathing, your weight is a range. It's constantly in flux. You could eat a little bit of salt today and be 2 pounds heavier tomorrow, and then 2 days later go back to your normal weight. So what should you do during that 2-pound weight gain? What should you think? You know, I have a 5-pound range. So I got my goal weight and then I add 5 pounds to that. And if I'm within the 5 pounds, I'm at my goal weight. If I go outside of the 5 pounds, you know, I focus in and bring it back down. And that allows me to live a sane life. You know, I always say like that obsession with one single number would be like your car and you always want it to be full. You always want the gas tank to be absolutely full. So like anytime you drive anywhere, you always go to the gas station. It's got to be full. It's got to be full. It's weird. It's obsessive. It's unnecessary because what's the difference between you at 1 or 2 pounds heavier? You would never even know. Don't tell me you're short and I know it shows up on my body. 1 to 2 pounds doesn't show up on anyone's body visually. No, it doesn't. So, you know, again, I would give yourself— give yourself a 2-pound range, give yourself a 3-pound range, and that hopefully can become a mindset where when your weight does go up a pound or 2, That's just being a human. That's just being alive. Okay, it's like, it's like having your, your bank account like wanted to be a specific number the whole time, you know? It's just, it's some weird obsession that it makes no sense in my mind because in real life no one's gonna know a pound or 2 on your body. No one. Uh, So, Lynn says joining the program was the best thing for me. I'm way more aware of my actions even with it being only day 3. I feel this was the missing piece. That's awesome, Lynn. I'm super proud you're taking action, right? That's what we want. And again, awareness comes first and the changes come next. But yeah, again, calm and aware, um, is what leads to the best results in my opinion. Yeah, intelligent guy says they're all selling products. Well, that's the truth. And unfortunately, um, everyone in this society has learned how to manage their weight through people selling them products. You say, well, you're no problem, you're no different, Jim. You do— well, yes, it's true, I do have a program, but I'm also here every single weekday for free, and I'll talk about anything you want. I will help you directly right here. So, um, at the same time, and I give you a bunch of free shit as well, but yeah, most, most of what we know is Because we've been sold products. I mean, even the big companies, all the big weight loss companies were all owned by the food companies. Weight Watchers was owned by Heinz. Jenny Craig was owned by Nestlé. Um, the company that owns SlimFast, the same company owns Ben and Jerry's ice cream. So, so the information you've learned about how to manage your weight has been put there by wolves in sheep's clothing. They're not your friend. They're not trying to show you how to manage your weight effectively. They're trying to make money off you when you want to lose weight and then fill your head with bad ideas while you're there. so you continue to be addicted, um, to their products, their food products. That's what I think. Yeah. What's up, Off the Beaten Sack? Says, one of the biggest things I try to remind myself of is the bad news is that your mind has been running on a program, but the good news is that your mind, um, can be reprogrammed. Agreed. I agree 1,000%. I mean, and to make this programming that I talk about a little bit more specific, you have literally a part of your subconscious mind which is called your procedural memory. So if you ever wonder why when you get up out of bed, next thing you know, you're brushing your teeth without even thinking about it, that's your procedural memory. When you pay attention to how you take a shower and you realize you run through the same process, you, you kind of start here and then you use a certain hand to use the soap. You have exact same process you run through— procedural memory. When you wonder why, how you cook with some of your favorite dishes, you do the exact same thing— procedural memory. You have to think about it. It's there. So yeah, that's how our mind works, is you could think of your eating now. If you're overweight, it's because your procedural memory, your programming, your automatic thoughts, feelings, and behaviors lead you to overeat or eat at the weight that you're at, to put it more specifically. And so instead of fighting against that programming, we want to change that programming so that you do new things on autopilot that bring you to the goal weight that you want to be at. Um, yeah, there it is. There's, there's Jody. Jody, I super appreciate you sharing your story. I'm gonna ask you, I, I was thinking this and I'm, I'm gonna probably overstep a boundary, but I'm gonna ask any of the people that filled out, the customers of mine that filled out the, the stories, um, if you want to add a picture. Come on, Jody, you got your nice new hair. Come on. Let's get a picture up in there too. 3 years, yeah, 3 years strong at her goal weight. You know what I mean? And that's what's funny. I was, I was reading through, um, I sent out, uh, kind of a request for, for people's stories, my clients. And, um, yeah, that's the one thing that keeps coming out at you that's so unusual when it comes to weight is people that are at their goal weight for a long time. That's the big difference, you know, because most Weight loss stuff you see, certainly diet-wise, is always about getting to your goal weight and how long it took. But I think the much better metric is how long you are at your goal weight. And Program Yourself Then is built to live at your goal weight. So on day 1, we're focusing on maintenance. Day 1, we're focusing on how can you not just get to your goal weight but live there in the most comfortable, enjoyable way possible, right? So I hope you make that part of your criteria. And I'll tell you what, keto don't fit that criteria. You know, keto don't fit that criteria. Calorie counting don't fit that criteria. Weight Watchers doesn't really either. I mean, it's just this, this huge cognitive load and just constantly monitoring, fighting against yourself is not the easiest, most enjoyable, comfortable way typically. Stephen says, I agree with everything you said, and it was tough. Um, American Health Association hypnosis therapy for weight loss back in '98. I hit my goal weight and kept for 4 years. I've never been able, um, to regain that. Yeah, dieting is not the answer, reprogramming is. Exactly. I mean, it just— exactly, exactly. We do what we've been programmed to do. I mean, it's that simple. You think you're choosing to overeat? You think you're choosing to overeat and choose the wrong things? That's what you think. I know it's what you think because I know you're always beating yourself up for making the wrong choice. But are you really choosing the wrong things? Are you really choosing to overeat them, or are you just doing it and trying to stop yourself unsuccessfully? Which one's more accurate? You know, a lot of people first say, oh, I'm choosing to do it, I'm choosing to do it. Okay, well, if you didn't do that, what would you do instead? I wouldn't do that. Well, that's not a real choice. I can eat the ice cream. Okay, well, what do you do instead? I won't eat the ice cream. Uh-oh, that's the same thing to your subconscious mind because your subconscious mind doesn't understand negatives. Prove it. Get your willpower together. Don't think about what I'm about to say. This would be easy for you. Okay, choose not to think about what I'm about to say. Okay, you choose to overeat all the time and choose the wrong foods, right? That's what's happening, right? Okay, so choose not to think of the word I'm about to say. You ready? Don't think about a banana. Don't think about a yellow banana. Don't think about it. Don't think about it and don't picture it in your mind. How'd that go? Were you able to not think about it, or is there a big old banana in your mind now? This is because your subconscious mind works at the speed of light. Your conscious mind's always a step slower, at least. So it's the wrong thing to focus on. Um, Hillary says, my weight's been the same for 12 days despite 100% real deficit. What do I do? Um, you just relax. You relax. So what? So what? You know what I mean? You gotta— you all, a lot of times you dieters are approaching your weight as if it's like a test and you got a week or 2 weeks or 12 days to get the score. You know, what if it took you 12 days? And I mean, some people lose weight quickly, some people lose weight slowly. That's a fact of the matter. Maybe you're one of the people who lose weight slowly. So what are you going to do? What if, what if you don't lose weight until 30 days out, but then you lose 20 pounds? You know, I don't know. But what if you didn't lose weight for 30 days? A lot of people, I'm not going to do it then. See, that's the problem too, by the way. When you only focus on getting to your goal weight, how quickly it's happening becomes very important. Does that make sense? I've said this a lot of times that like the way dieting makes you think about weight loss, it makes it feel like it's a sprint. Like when we think about races, dieting is kind of like a sprint because you're gonna do everything perfect to get to the goal as fast as possible. And the only way you can win that race is by being perfect. And so that focus on getting to your goal weight sets you up for failure right away mindset-wise, because you think, how long is this taking me? And so if you get, you know, you've been 100% deficit, um, and you get to 12 days and you haven't lost any weight, you start thinking, what if my body's not working? This isn't working. I can't do this. It's not whatever. Whereas if you made a decision to live at your goal weight, who cares how long it takes? If you're genuinely in 100% deficit, maybe you've got a body that loses weight really slow. Maybe you got high cortisol levels that need to come down first. Maybe your body holds on to weight longer than the average person. So what happens at day 30? Again, the mantra I always say is that weight loss is very inconsistent and unpredictable in the short term and very consistent and predictable in the long term. And so what would happen if you stayed in this 100% real deficit, which you think it's 100% real deficit as well? I didn't even really get into that. Maybe it is, maybe it's not. Maybe you think it's 100% real deficit, you're just missing something and you won't realize what it is until day 22. And then you can correct it, and now you start to lose the weight. But again, the only path towards weight loss is to keep going, right? Because what if you get to day 20 and you lose any weight? It's not working. You're you're completely off the path of losing weight now. So I again I would say congratulations for getting 12 days under you. Now the goal is to make it as easy and enjoyable as possible to create that deficit and stick with it. See what happens to your body. You would need at least 30 days. 12 days really is not enough time. Well, my neighbor lost a bunch of weight in 6 days. Who gives a shit? We all got different bodies and different situations. I can't tell you the number of people I've worked with that have told me they've created deficits and have not lost weight for 30 days. I would say it's a good 20, 20% of people. I'm ballparking it, but it's, it's fairly, um, normal. So I don't believe that. Why wouldn't you believe it? You've been on a deficit, right? It's 12 days, you haven't lost weight, so why wouldn't you believe it? Because we want to think that there's something wrong with our body instead. That's where our brain goes to. There's not. Just stick to the deficit, and what you'll find at day thirty is that you either start losing weight in the 100% real deficit you're on, or you're going to realize you weren't really in a deficit. But both of those are going to be better than you quitting. Yeah. Yeah, intelligent gut. Yeah, if you feel terrible, last thing I do is work out. Yeah, exactly. Yes, yes, I'm gonna say, yeah, intelligent gut says fasting while you sleep is the body's natural repair cycle. 3 hours before bed goes a long way. I could not agree with that more, and I experienced that firsthand. I used to eat right up until bed, and then one of the first things I did, it was I began working not eating before bedtime. So there was more and more time between when I stopped eating, when I went to bed. And that I would put as a top 3 thing that I've done in my life that's been beneficial. I slept so much better. I felt so much better. It was life-changing. And, um, so yeah, I couldn't agree with that more. Now I want to say I didn't start with 3 hours. I'm beyond 3 hours now. You know, usually I would say on average, um, 5, 6 hours I stop eating before I go to bed now. But I started with a half hour, then an hour, then, you know what I mean? So 3 hours, I think, is a perfect thing to shoot for. But you don't have to start with 3 hours. You can start with a half hour, an hour, work your way up, you know? And that's one of the benefits that comes when you stop putting this, this short timeline on yourself that dieting kind of has installed into your mind. Because for most people, it's almost impossible to think about their weight loss without this time period, this short time period. Um, but if you let go of that, you know, I go back— Tony Robbins used to always say this: how long would you give for your kid to learn how to walk, right? How long would you let your kid kind of practice walking and try and do it before you said, that's it, you're done, you're not getting it, you're finished, right? It's a funny question because there is no time limit, because walking is something you would approach that my kid's going to do it until we get the result we want. So how are you approaching your weight loss? Are you approaching it that way, or are you approaching it, if I don't lose you know, if I don't lose weight this week, then it's not working and I'm done. You know, most people approach their weight very conditionally. It's a problem. Yeah. But anyways, yeah, the taking a break before going to bed is wonderful. Yeah, yeah, yeah. Yeah, they take one thing and inflate what it does, call it science-backed bias studies. It's a joke. Um, yeah, I— what did I just see the other day? I saw— it was so funny because I saw the headline and it was saying, oh, in a study Diet soda is not shown. Now I forget what it said. Now it was something about diet soda being helpful for weight loss or something, and I was like, huh, that's not what I've seen. You know, and it was so interesting because long story short, it was a UK study that was funded by the beverage industry. So you know, I mean, that's unfortunately that's that is a part of what we're dealing with now. And I read a great thing the other day. I'm reading this book called Fed Up. Which is really good. I'm really enjoying it so far. But one of the ideas in it that really kind of caught my mind is that, you know, through most of history, most of our or a lot of our brain and our biology was wired up for eating, right? Like you had that paleo person had a tremendous ability to smell food, know food repository food, what you could eat and what you couldn't eat. And it's amazing, you know. And we've kind of given a lot of that up, but I think we need to redevelop it in the modern context. We need to be much more savvy about what we're eating, what we're putting in our body, what it actually is. So we're using the same energy to understand our food in granular detail, but instead of smelling it or having a repository of what's good or bad, we have to understand the bullshit of processed food, ultra-processed food, and You know, understand nutrition and true nourishment. You have to. I think you have to learn that because no one's teaching it to you. You know? Yeah. Small chain fatty acids don't come from keto. No, of course. I mean, protein is just a whole another thing. I'm not even going to get started with it today. But you know, right now we live in the protein. We're in a protein, whatever you call it. It's kind of the fad, I suppose. And people are just trying to ingest as much protein as they can. And it's it just it completely reveals. A total misunderstanding or ignorance of what protein does in your body, unfortunately. And this is the times we live in, is that these companies really manipulate us through half-truths and assumptions that we all have. And yes, protein's important, obviously, but consuming and maxing protein doesn't mean you're going to have more muscle. You have to give muscle a reason to build. So if you're just relatively inactive person protein maxing, that's not giving you more muscle, you know. And on top of it, all that protein maxing is probably crowding out more valuable foods that you could be consuming. And then on top of that, the healthiest nations on earth are nations that have consumed high-carb, low-protein diets. And I put the challenge out to any of you right now that if you could tell me the society That is thriving off of a high protein diet, a low carb diet. Please let me know what it is. Let me know the society that you're modeling your nourishment on, and I think you're going to quickly find that you don't have a society that eats high protein, low carbs that is very healthy. That's what I think you'll find. But if you have that place to say, I will read it out, I will not ignore it. What Don't don't tell me the Inuit Eskimo. Don't write that though. Don't write that. A, they don't have the health numbers you want, and B, they've got a genetic mutation that doesn't allow them to go into ketosis. So I find that interesting too, that the one group, one of the main groups the keto you know people will point to is the Inuit Eskimo, who literally have a genetic mutation that they can't go into ketosis. So I don't know whatever. But yeah, all the protein maxing is again it's just a marketing. Thing. There's a lot of money being made off of selling you protein, and it's not going to make you lose weight. It's not going to give you more muscle when you get older necessarily. You've already got plenty of protein, by the way. It's impossible for you to be protein deficient if you're eating enough calories with the right nourishment. It's impossible. So your body makes protein. There's protein in other foods. You recycle protein. So the protein scare of I would say 2026, but this has been going on for decades now. But people so worried about being protein deficient in your life. Have you ever taken a protein deficiency test? Do you know anyone who has? If you do, I bet they were in a real outlier situation. And the answer is no, you haven't. Because as worried as you are about protein deficiency, why are you so worried about it? No one's protein deficient. So what's about that? What's up, Bookworm? Bookworm says, Jim, how did you start your weight loss in the past without counting calories? Um, I didn't count calories. I counted behavioral patterns. I counted eating habits. And so I started to look at my eating habits, my eating routines. Which I think is so important because when you look at calories, every single eating event feels like its own thing. When you start to look at habits and routines, it dials that number way down. You got your breakfast routine, you got your lunch routine, your snack routines. All of a sudden, you know, you go from every meal, you know, 30 to 60 a week or whatever, 20 to 60 a week. To a lot less, right? So, so the cognitive load's way lower when you focus on habits versus counting calories every single time. And so I began to notice patterns, and the first pattern I worked on was my nighttime snacking. I, every night of the week, I would nighttime snack. So I began focusing on that behavior pattern and improving it. First I dialed down the calories, and eventually I wiped out that whole habit. And so once that was gone, guess what my weight did? It went down. Then I worked on the next habit. Then I worked on the next habit. Then I worked on the next habit. Why can't you all do that, right? As opposed to counting every single calorie. Because when you count every single calorie, just you're missing the forest for the trees. Okay, you know all the calories, but you're missing the pattern that leads to it. The pattern where most the calories are coming in. The pattern of what's happening to bring all these calories in. That's way more important than your knowledge of those calories coming in, which is why calorie counting. Rarely works for people long term. What's up, Jane? How's it going? What's up, Pat? Pat says, "Thank you and your IT team that fixed my problems, and now a Thrive member." What a great maintenance session I listened to this morning. Keep them coming. I've never maintained my goal weight loss, and now confident with you, your help, I can. That's awesome, Pat. Super happy to see in the Thrive program. You're gonna love it. Thrive program is so awesome. So again. Thrive Program is kind of a continuation, um, although I do— I give people, um, 2 months of it for free while you're in the program, but you don't get the daily sessions while you're in the first 8 weeks because you, you get the core sessions first. But, um, yeah, Thrive Program is so awesome because you just continue to get those hypnosis sessions, so you stay in that routine of starting your day relaxing, hearing good stuff, you know, then going about it. Then we focus on different things as well. So that's awesome. Nice job. Nice job, Pat. Happy to have you in there. Simpo says, "I'm eating well, but my body and mind always seems to want sugar badly." Um, yeah. I mean, you know, sugar sugar cravings are real, obviously. You know, I'm gonna sit here and not say that they aren't. But what I want you to notice is. You know, there's ways to reduce your sugar cravings. I mean, obviously the best way is to reduce your sugar consumption, right? That's the best way. But there's other things as well— being more relaxed, more hydrated, more nourished, more emotionally, you know, fulfilled, more interesting things in your life to do. I mean, there's a lot of things you can do to kind of chip away at the sugar cravings. And you can, by doing that, you can take something that's really hard to deal with and turn into something that's little and a lot easier to deal with. You know, so just give yourself time and keep focusing on what makes your sugar cravings better and what makes them worse, and then just keep plotting that path forward in an improving way. You know, what's up, Shireen? How's it going? Yes, companies and health influencers all about the protein. We need fiber. Yes, agreed. I would say for virtually every American, you're going to be much better off getting fiber into your body and from whole natural foods. Than you are adding more protein. The protein thing really is a bunch of bullshit. Protein matters. I'm not saying protein's bullshit. I'm saying the the moment in time we live in where protein is so front and center, and the answer to every problem is is bullshit. You know, Georgia says as you get older, you lose muscle mass as a proven science. Yeah, it is a proven science, but you're going to lose muscle mass regardless if you're mainlining protein or not. Just eating more protein doesn't give you more muscle. You've got to stimulate it, and you already have enough protein in your body to stimulate muscle growth. It's oh, you a bodybuilder? You know what I mean? Like, like what are you at this point where you're just you're so you got your calories and your your macros so dialed in and your workouts so dialed in that that increasing your protein by a set number of grams is going to give you more muscle growth? If that's you, you wouldn't even be here first of all. But that's not you, you know what I mean? And then what, what they do, you know, this is how marketing works. They put ideas in the ether and your brain connects to them. And part of the idea we've connected to is that protein's gonna make me lose weight, it's gonna satisfy me, I'm gonna eat less. Have you lost weight eating more protein? I'm gonna eat more protein because I'm a woman and I get older, I'm gonna lose muscle mass and I need to protect myself from that, so I'm gonna eat more protein. Okay, well, that didn't help with that. You become more active, you start doing resistance training. Yeah, that'll help with that. But guess what? You could be a vegetarian with that level of protein and still have— be stronger, have muscle mass. It's not the protein. You're probably not in a point where extra protein is gonna make any difference. And if you want to talk about satiety, you already eat enough protein. You're missing fiber. I already know it. I already know it. You're missing fiber, and fiber is the big thing that's going to actually help with your satiety. Much more than protein is. Yeah. All right, Debbie. Yeah, I never thought of it that way. The quick return when you start and then slower advancement as you go along. That's exactly it. And program yourself then is about weight mastery. It's another kind of phrase we use a lot because we're about mastery here. And mastery is a slow, long-term process. In what, in what area of life? Name me any area of life where you become a master quickly. Name me any area of life where the rate of improvement is the same in the mastery level as it was in the beginning levels. It doesn't exist. The nature of improvement just dictates that the rate of improvement slows down over time. I mean, that's just how it goes, and it's no different with your weight. It was no different with me. So I don't know, like, so it's not that that's the problem, it's that we think it shouldn't be a problem. We don't consider it, and so we think our rate of improvement should be consistent. In this case, rate of weight loss. Our rate of weight loss should be the same as when we started, is the same as we end. And we get so discouraged when the ending is going slower than the beginning. But why? What— what— give me one example of something where the rate of improvement's the same the whole life cycle. I, I can't think of a single thing. And so if you go into weight loss expecting it's a consistent rate of improvement, aren't you setting yourself up for failure and disappointment? You know, so I'm glad that hits you. Yes, yes, Debbie. Debbie says sleep is still crap. When I can't fall asleep, I listen to a sleep hypnosis session. Yes, Debbie, and that's one of the things I'm exactly talking about. Okay, so for you, and this is just one example, you can add other things, but yes, weight's important to you. You got a goal on that, you, you know that. But you can also add, I want to become a better sleeper, because even if you were at your goal weight, if your sleep sucks, what's the point? What do you want to be, a skinny, tired, exhausted person? You know what I mean? Like, maybe it's better, but not by much. So this is what I mean, Debbie, of having other goals that you're focusing on beyond just the weight. And so for you, the sleep could be that, right? And you're getting better and better at sleeping. And so that's just one little component as well to being not just the thinner version of you you want to be, but the more rested, energized, calm, grounded, emotionally stable Optimistic, cognitively active, clear-headed version of you as well, right? So we're bringing all that motivation in too. How couldn't that help you, right? So that's exactly what we're talking about, Debbie, is things like sleeping, hydration, walking, nourishment, you know, all the lifestyle habits that are in the program. But that, that's exactly it. Um, what's up, Vicki? Vicki says, hi Jim, living at my goal weight range through PYT has made me feel more confident, happy, even though challenging life transitions. Yeah, Vicki, let me know. Um, you know, going through challenging lifetime, the real challenging shit too, right? Because, um, in my opinion, what you do to manage your weight should simultaneously be something that sets you up to handle the most challenging times of life most effectively. A diet doesn't do that. You know, just starving yourself and just getting your weight down doesn't set you up to deal with, um, you know, losing a job, financial stress. Um, sickness, death, uh, all these different things that can happen. We want to be more grounded, more calm. Again, we follow this goal weight pyramid because not only does this set you up to manage your weight, but it also sets you up to manage your life, you know. And I think that that's a simultaneous— with everything in Program Yourself, simultaneously something we're working on, you know. Uh, Jane says, just curious, what time do you usually have your meals? Okay, so I have two types of days. I have clean days and pleasure days, how I refer to them. So my my clean days are Monday through Friday. I typically literally every Monday through Friday, unless it's like a holiday or some weird thing going on, I'm eating at between seven and eight o'clock. I'm eating breakfast. Lunch I'm eating at usually one to two o'clock Monday through Friday, although Friday I don't eat lunch. Okay, and then dinner is usually five. 6 o'clock, right? And I would say Monday through Friday, those times are 95% of the time, that's when I'm eating. And then on the weekend, you know, I'll typically eat breakfast a little bit later, maybe 10 o'clock. Um, I don't eat lunch, and then I eat dinner usually around 5:30, you know, usually. And then I would say both days kind of look like that, you know, they could change a little bit. Um, yeah, Lynn says, I'm now noticing that on the days where I choose to have a snack, I end up grazing, which gets me into trouble. Yes, Lynn, that's Perfect, perfect. So we're not looking to just stop ourselves from doing the wrong thing. We're looking to understand ourselves. We're looking to understand the connections, the patterns, the routines, the triggers that are going on. And when we start to understand that fuller picture, we can make a much more strategic plan for how to change it. Not this all-or-nothingness of dieting, right? Where we're dieting— if Lynn had gone on a diet, um, she would have started Monday and she would— okay, no more snacking. No more overeating, and she wouldn't notice the connection between when I have a snack here, I tend to graze. So that's really important information. So Jane says, "I'm wondering what companies are producing all the protein drinks. Is it the food companies again, like the weight loss industry? They're all the same industry virtually. I think you should think of it that way. I mean, I mean this literally. Okay. I mean, there's a constant consolidation of companies in our country, America here." But just to prove the point that I don't think— I don't think of protein companies as any different from the food companies. I think of the food companies and the protein companies as the same thing. It is processed food products. And I think of protein drinks, protein powders, protein bars, protein everything as just being one more form of processed food. So the processed food companies own that. And who owns the processed food companies? So that's the interesting question. Yeah. And you'll never guess— the cigarette companies. Yes, the cigarette companies went into food in, um, the late '70s, late 1970s. And at this point in time, in 2026 here, Nabisco is merged together. They're the same company with RJR Reynolds. They're merged together, the same company. The parent company of Kraft and General Foods Philip Morris. So again, they brought their same kind of ethos of making the most addictive product possible, using the most aggressive marketing they can, and sitting on the science of how bad it is for us. They did that with cigarettes, and now they're doing it with the food. And I think it's very helpful to realize that because studies have shown that not wanting to get manipulated is actually a very powerful and effective motivator To change people's eating behaviors. So that's a fun rabbit hole to kind of go down, and effective one, valuable one. Yeah, tells you guys says yeah. Look at the bison; they eat grass. Yeah, look at look at like silverback gorillas too. You know they're eating leaves and grass all day long, and they're you know muscled up. Yeah. Yeah, Shereen, yeah, correct. There are pro athletes and bodybuilders that are vegan. So again, I mean, there's just so much misinformation about protein, and the reason why is because the beef industry is an enormous industry and has been for a long time. I mean, any industry that can, you know, take Oprah on is a big-ass industry. And so, you know, this idea of needing so much protein has been overstated for as long as most of us have been alive. And so it's hard to see outside of that missing missing information, you know. But if you study protein, which I think you know fifteen minutes of study will is all you'll need. You don't have to know the very very details of it, but to to realize that you've been oversold the importance of protein maxing, I think is is the beginning at this point for a lot of people's nourishment nutrition because then you can focus on what really nourishes your body. And again, protein is part of that. Please understand. But it's overstated right now because most protein comes from the protein industry, which at the very top of that sits the animal livestock industry, which is an enormous industry. And a lot of that funnels down from there. And so, you know, the powers that be in the government are all wrapped up in all that. And so it flows down to us as consumers as eat more protein, which is really, you know, it's a very specific Financial lineup to who benefits from that. And so, you know, again, um, the focus on— there's a thing called opportunity cost. As we focus on one thing, we simultaneously are not focusing on something else. So as people focus on protein now, and it always rotates— notice how you've never focused on fiber though. Notice how you, as long as you've been focusing on dieting and losing weight and how to eat differently, you've never been focused on whole natural foods. Let that, let that, you know, run around in your mind a little bit. You're focused on what? You're focused on protein. You're focused on gluten. You're focused on carbs. You're focused on fat. You're certainly focused on calories, you know. So this is all very intentional. It's all very misleading, and it keeps people confused. And I think that's where the majority of people are at this point. They want to make the right choices. They don't know how to make the right choices or figure out how to do it. Because they're constantly being told something kind of different, and they're never being told a clear picture. So yeah, you know, and yeah, tells you got I agree. She writes the Masters of Manipulation and Marketing, and they are. And one of the main manipulation tools the food companies use to confuse us, I heard put so eloquently one time: It's not that they necessarily lie. Um, although there's some of that, but it's kind of like if you imagine having a puzzle, a 1,000-piece puzzle, and you have all the pieces there, it would be like if I added 200 more pieces that look a lot like the pieces that are there. That's going to make putting that puzzle together infinitely harder. And that's a lot of what they do. They just fill the zone, flood the zone with bullshit, half-assed studies, you know, um, headlines, PR, you know, Things, press releases, you know, and so it can be hard to figure out what should we eat. You know, the good news is it's not that hard; it's pretty simple. All the healthiest societies have really lived off of high carb, low protein, more whole natural food diets. It is kind of that simple, but it's not so simple for us because the the ultra processed foods have rewired our brains and bodies. To be somewhat addicted, you know, and that that's an aspect of this whole thing too. But I think it does start by kind of seeing nutrition in a different light and realizing that unless you've really spent some time studying it, you don't know. You you've been again if you've just picked up what to eat from the ether and and from you know osmosis, you're going to pick up a lot of negative stuff because it's intentionally put out there, you know, and it's put out there to be confusing. You know, again, the more confused we are, the less likely we are to, um, you know, make a change. You know, yeah, Intelligent Gut saying just— I, I, again, I don't know if Intelligent Gut has a program or whatever, but, but I, I always like what she says a lot. I think, um, she's— she says a lot. She sees things a lot of the ways I do too. So go check her stuff out, you know, if you're on TikTok. I see her stuff. But, um, again, I don't know what, what she offers, but at least whatever comments she makes here, I, I agree a lot with. And I have a feeling she probably takes it deeper in certain ways than I do, so go check that out. But she writes, if your body's hydrated, absorbing nutrients, and nourished, your metabolism functions properly. And I think that's, that's so profound that I think we can't even recognize it because we tend to think about weight loss. You know, people tend to think of their bodies, and it's such a weird thing to do in one way, right? Because if you have a car and you've had it for 10 years, you don't think of that car as new. But humans, for some reason, will be 20 years into overeating and not eating well and think their body's the same as it was when they were 20. You know, and it's not. I mean, your body wears the wear of your decisions and your lifestyle and your eating patterns, and that shows up in what we call metabolism. You know, which is a loose general concept. It's not specific to everything that's involved. But um, as you start to live healthier. Eat healthier, your metabolism starts to change in a way that you can't even imagine. As you can, you know what I mean? Like if you're consuming a lot of processed food, a lot of ultra-processed food, that ain't even food. It's food stuff. It's literally technically not food. It's it's broken apart into its parts and then puts it back together with some of it. And so your body has not evolved to eat that shit, and so it affects the functioning. You know, so so yeah, is. It's true, it's true, and it's profound, you know what I mean? Um, oh, okay, there we go. So yeah, Intelligent Guy just said something else. I didn't even know this, but I, I feel I sound the same way. She writes, if I lay down, I'm out in 2 minutes. That's a side effect of a healthy, intentional lifestyle. I talk about that all the time. I literally created a program, Sleep at Will, and I was the worst sleeper ever. But cleaning my life up, getting control of my mind, learning how to kind of guide myself and practicing it I do that. I can— I take naps 5 times a week and I'm out within a minute or 2 every single time. So it's funny you say that. Yeah. And again, you know how much quality of life and value and joy that brings me in my life, right? So being at my goal weight's great. I love that. But being able to sleep better is— I'm going to be honest— is even better than that moment to moment, day to day in my life. And there's a million other benefits from it as well. You know, yeah. All right, Jeannie says you're great, learning a lot. I'm happy about that. Okay, so, um, if you, uh, if you are not in my world, please click the link in my bio. If you're on TikTok, click a little picture of me, you'll see the link in my bio. Go click it, it'll take you a minute or two to go get the free hypnosis session I made for you. It's called The New Thin Me. If you're on Facebook, all you have to do is type mind, M-I-N-D, into the comments and it'll automatically send you the link. Uh, and if you're anywhere else, you can just go to programyourselfthin.com. I give it away there as well. As soon as you opt in, you're going to get the hypnosis session. I'm just giving it to you. Um, but you're also going to get access to a training I put together. I think it's my best training ever. It's about 20 minutes. It's called Reprogrammed: How to Live at Your Goal Weight Without the Fight. Completely free. And you automatically start to get these email— this email program that I put together for you completely free. And again, if you don't like it, you can opt out of it, but, um, I think you're gonna like it. And, um, go check this stuff out. There's a better way to manage your weight, and I show you how, um, all for free. And if you like this, I'm here every Monday through Friday at noon Eastern, uh, for you to hop on and ask whatever questions you have. If I can help you, I'm happy to do it. This is my service. This is my mission. So I'm happy to help you. Um, and I'm here every day. And if you can't make the lives, make sure that you, um, go search a podcast platform and search for Program Yourself Thin, or go to Facebook and you can watch the replays anytime that you want to. All right, and before I leave, I see Sam Smith said, "How how will my life change if I lose the excess weight?" I can't answer that. I can't answer that, but I think that's a great question. I think if you spent the next week really thinking over the next week too, not just sitting down and doing it, but sitting down and doing it, and then reflecting on that question for the next seven days, all the different ways that your life would change. If you get rid of the excess weight and start living at your goal weight as the person you want to be, how would that change your life physically, mentally, emotionally, spiritually, if that matters to you? How would losing the extra weight and living as the person who you want to be at your goal weight impact the most important areas of your life, your most important relationships, your work, your personal development, whatever you value in your life? How would it be impacted if you dropped the extra weight and learned to live at your goal weight as the person who you want to be? If you spent a week answering that question in depth, I think you'd be shocked at what you did on the other side of it. All right. That sounds like a perfect place to kind of wrap it up. So thank you so much. Oh, cool. I see that Intelligent Gut. Yeah. Shoot me a message. I'd love to be a guest on your thing. I think the way you think about stuff is super duper. Um, so that's awesome. Yeah, and go check that out. Yeah, Intelligent Gut, go check that out as well. Again, on TikTok is where I see her. Um, so I don't know if she's someplace else, but yeah.