Keeping The Weight Off Is Easy

Everyone, welcome to today's program. Yourself, Thin Podcast. Today we're talking about keeping the weight off is not difficult, right? That is not your problem. Keeping the weight off is not hard at all. Hear what I'm saying? Losing weight's not hard. Keeping the weight off is not hard. What's difficult is continuing to eat the way that keeps the weight off. We were talking about this yesterday, and I just wanted to talk about this explicitly because it is so fundamental to changing the way you think about all of this, how it comes down to thinking about your weight. Because you. If you're like most people, the way you speak about your weight is actually incorrect, right? So when we say things like, oh, I have trouble losing weight, or it's hard to lose weight, it's even harder to keep it off. No, it's not. No, it's not. If you continue to eat the same way, keeping it off is easy. See, the problem's not keeping it off or losing the weight. The problem is how. How you're behaving now. A lot of times it's the same thing. I know. I know what you would mean. I know what I mean. No, you don't know what you mean. Because if you keep saying, I, I'm struggling to lose the weight, I'm struggling to keep it off, it's really hard to keep it off. You're not focusing on the part that you have the most control over. Because if you think about your weight, your weight really is a reflection, right? It's cause and effect. There's cause and there's effect. Your weight is the effect. The cause is your reading. And so you can't control your weight. You can control your reading. And when you control your reading through time and through a magical process, you have no control over your weight's impacted. So the truth isn't that you have a hard time maintaining the weight or losing the weight in the first place. The problem is you have a hard time changing your behavior or sticking or continuing with your behavior. And once you see this clearly, it sets you up for success. Because now, instead of just diving into some diet and completely changing what you're doing drastically, unsustainably, you start to respect the process more. So it's not just about the most extreme shit you can do to lose weight as fast as possible anymore. Because who cares? What it really becomes is, how can I continue? How can I create a way of living, of eating, of thinking that keeps me at my goal weight? And the focus is totally different, but it's the most important Focus you can have because you keep focusing on crazy diets that you can't continue. And then you say, oh, I can't. I can't stick to my diet. I can't keep the weight off. No, you can do those things if you had a better plan, but you're never focusing on optimizing your plan. You never focus on optimizing your diet plan. You just do it. It's just there. It's a static thing. It is what it is. You do it or you don't. But the truth is that you can create a plan that works for you. And if you take this path, what happens is you kind of weave it into your life. I've been at my goal weight now for over 30 years, and it's easy and enjoyable because I've weaved it into who I am. I've weaved it into my life. So now it just feels natural. The things I do naturally and automatically keep me at my goal weight so I don't struggle to keep my weight off because I've mastered my behavior. And dieting doesn't teach you how to master your behavior. It just tells you what to do. But knowing what to do is a fraction of what you actually need to know. And in order to get to your goal weight, in addition to knowing what to eat or how to exercise, more importantly, you need to know how to run your mind. How do you install habits? How do you influence your thinking, your moods? These are things you never get to learn. And this is why weight loss always feels like a struggle, why it always feels hard. Because every time you try and lose weight, you jump in into the deep end. You put the pedal to the metal, go 100 miles an hour every day. One is a hundred percent. And then you're expecting to be 100% from that day forward. That's not realistic. And so, again, the problem isn't that it's hard to lose weight or it's hard to stick to your plan. The problem is that your plan is difficult to follow because it's not built for you. That's the problem. It's a behavioral issue. So I hope this helps you out. If you want to go deeper into this whole mindset, click the link in my bio or go to program yourself then and get the free hypnosis session I made for you. It will help you start to shift your thinking around so you start thinking in a way that does support you instead of work against you. All right, so go check that out. And if you have any questions, feel free to Ask them again. I am here every day to try and help you all in any way I can by giving you some insight, suggestions, but ultimately, probably a different perspective than you typically get. So if you have any questions, feel free to ask them. Amelia says, I realized I kind of enjoy binging and subconsciously don't want to stop because it's the only thing I have in my life. Amelia, I think that's a very brave thing to say, and I think it's probably very true. Yeah. So much of my work with clients really is focused on the more subtle level of your subconscious mind. And a lot of times, well, I mean, all the time, by the way, you're always what you do regularly, you're doing for a positive intention. So, yeah, you don't want to be overweight from the binging. But in the moment, while you're binging, it feels better than not doing it because you don't have all alternatives. Like you said, the binging is the best thing in your life right now. That's not an unusual thing in 2025. We've been conditioned our whole lives to just focus on food, and food has become such an instrumental part of how we manage our emotions. So when we feel down, food's one of the easiest ways to feel better for a moment. When we're celebrating, food's a great way to feel better. So it's weaved into everything. But I get it, Amelia, and so I'm really happy you said this because this really highlights that to me. This is why dieting doesn't work. You know, the problem isn't that you can't stop binging. It's that deep down, you don't want to stop binging, because binging is serving a positive intention in your life. It's the best thing in your life at this moment. It's one of the best things. And if something's one of the best things in our lives, we're not just going to get rid of it. And that you all fall into this to some degree. And the quicker you realize it, the better, because now you can start asking better questions. Now you can realize the truth, which is that the binging is actually serving a positive intention that makes me feel connected when I feel lonely, it makes me feel happy when I feel sad. You know what I mean? On and on. And once you realize which emotions are kind of triggering the binging, now you can start to ask better questions. So let's just say, for example, when I get stressed, I start binging. And so now we can look at it. So, okay, when I get stressed, I binge in order to relieve the stress, in order to feel better. But now we can ask better questions of what do I want to feel? I want to feel happier, I want to feel more energized, I want to feel more connected, whatever it is you want to feel. Then we being asked the question, how can I feel more of that? Because at the end of the day, the binging does in the moment make you feel a little bit better. But ultimately, when we zoom out, the binging consistently is actually making you feel a lot worse.

So I think you're on the right path, Amelia, and I hope you get the, the free hypnosis session I give you because I also made a training for you. And I think if you watch both of those and you get on my email list, I will send you stuff that will help you continue down this path because I think you're on a better path. Very rarely, I have done over 6, 000 private weight loss sessions. I've been doing this professionally for over 20 years. I can tell you without exception, I have never worked with someone where the main problem was the food. The main problem is always something mental or emotional. I've never even seen one exception. The reason we struggle with food is because we have kind of a wrong thought or we don't know how to deal with our emotions genuinely, and we need the food to do it. And so very rarely is your weight issue something about, oh, you don't know the calories of it, or you didn't know you shouldn't eat or not eat it. You know what to do. The problem is, when the moment comes to do it, you don't know how to influence your mindset and your emotions and a way to get yourself to do it. You don't have to be consistent with it. And again, that requires figuring that out, requires a completely different process than dieting. That's why dieting does not work. Your, your, your challenge is not that you don't know what to do, you know, I mean, that's why the diet's never going to work, because they're just telling you what to do. Well, you already know what to do enough. The problem is you can't get yourself to do it consistently. And that's the part they never teach you. And that's really where program yourself thing kind of comes in. What's up, Lucy? Lucy says not giving myself a huge portion has helped so much. Yes. Portion control is essential, right? Fundamental, Absolutely. For everyone, portion control is crucial. Right. So frequency and portion control are the two big things that you're looking to focus on. So, yes, Lucy, great job. As you focus on that.

You'Re just going to keep getting better and better because, yeah, you got to manage the portions. And I'm going to write it over for you Facebook people. I'll put the link in if you want to get the hypnosis session and you really ought to. Again, I say this all the time, but now everything's kind of coming to fruition. But January 1st to January 5th, I will be giving away my new book for free. So make sure you're on my email list so you get that. Okay. And then you get a lot of cool stuff now, and new stuff's coming down the pike. December is going to be a lot of stuff coming in.

So, yeah, it's all free. I do have a program, but. But I give more free stuff away than anyone. Very proud of that. Barb says I struggle with being either 100 in or 100 out. Yes, Barb, that's probably the number one diet or struggle is being all or nothing. Right? And you've been conditioned your whole life by the diet industry to be all or nothing when you think about your weight. And it's one of the core problems that you got to resolve because you can't be all or nothing in life and succeed. There's very few things in life that you're all or nothing with. You know, we. And so in program yourself, then we're all or something. And being all or something is the real beginning point of getting mastery over your weight, because you're a human being. So you're gonna have good days and bad days, good weeks, bad weeks, good months, bad months, good years, bad years. And what we can do in a good year or a good day or a good week versus what we can do in a bad week is very different. So we need to have some flexibility, some ability to kind of adapt what we're doing to the situation at hand. You can't expect you're going to be following your strict diet perfectly for the rest of your life, because following that strict diet requires that you've got an abundance of energy, abundance of focus, right? Abundance of willpower, that everything's kind of working for you. And that's not how life goes. And so the big question is, what are you going to do when the hits the fan? What are you going to do in life? You know, punches you in the gut. And most dieters don't have an alternative. They've got their one against black or white, 100 miles an hour or zero miles an hour. And that is why you're failing. Because again, it's not. I always joke, you know, people always say, oh, I'm all or nothing. No, you're really nothing or all. Let's be honest, you know, the alls. You, you know, we break it down the all. You're all for a couple days or a couple weeks, and then you're nothing for a couple months or a couple years is how it kind of pans out usually. So statistically, when you shift the nothing into something, when you never. When you're never not doing anything, that's when you make the real changes. See, a lot of people think they're going to go from nothing up to all, and they're going to stay up here and everything's gonna be amazing, but that's just. It's impossible. You can't do that. Okay? So the real secret is not to go from here up to here. The real secret is to go from here to here. And this becomes your new baseline. Do you see that difference? Right? Because when you go from nothing to something, well, now you're still in the game. Now, sometimes you're in the game more than other times, that's fair. But you're always in the game. And when you're always in the game, you're always improving. Even if it's small amounts, you're always improving. So the difference between nothing and something is that's the big shift. That's the big game changer. And you dieters don't have that. You've got all or nothing. You've got again, 100 miles an hour, doing it perfect or not doing it at all. And what you really are going to notice if you look back at your the last decade is you've mostly been nothing. You've mostly been not doing. You most been planning, getting ready to lose weight. Meanwhile, the time's just clicking. So the real secret is to be able to engage even when you're at your worst. You're exhausted, you're tired, you're fighting with your boss, you're fighting with your partner, you're fighting with your kids, you're fighting with everyone. You feel like you're tired, you're exhausted, Everything's hard in that state. What can you do to still move yourself in the right direction and make you feel better? You can drink water. You know, I mean, get some rest. You can do some sleep. There's a lot of things you can do that aren't Perfect. But at least there's something. And this is one of the biggest things, so. So I totally get it, Barb. That's a common struggle. But the answer is not to see. And here's just another little trick for you all once you realize, because a lot of you realize you're all or nothing. You know that, right? And you might say, I hope being all or nothing is really not good. Now being all or nothing is very seductive, I will admit you, you know, it's literally built on a cognitive. It's a. So there's a thing called cognitive biases, right? Psychologically, we're all born with them. The way our brains have wired, the way we've evolved over millions of years on Earth, as humans, we've developed cognitive biases that we have. And one cognitive bias that's very, very important comes to your weight is the planning fallacy, okay? Now to understand this one, you have to understand that your brain's main organizing principle is to conserve energy. So that's your brain's main organizing principle, wants to conserve energy, okay? So the planning fallacy is basically when you say, I'm going to do this thing, your brain thinks of the best case scenario because it's not going to think of every little single thing that could go wrong along the path that takes up way too much energy. So your brain just says, oh yeah, I'm going to go on a diet, I'm going to start Monday and I'm going to do it until I get to my goal weight.

Simple, right? How often does that work that way, right? Never. So your brain does this automatically. And so the dieting, the diet industry has really glommed onto this as one of the core things they do. And they're always reinforcing this idea in you that you're going to start on a Monday, a hundred percent, and you're going to get the fastest results possible because you're going to go so hard and so extreme so quickly. And that's a very, very appealing, seductive idea. Let's be honest, right? We all want the fastest results we can possibly get. But the problem is that that is a way to burn you out so you never actually get to your goal. The diet industry does not want you to get to your goal. The diet industry is a subscribe subscription based model. And on top of that, the diet industry is a branch of the food processing industry. Weight Watchers was owned by Heinz, Jenny Craig was owned by Nestle Atkins. Food Products is owned by the same company owns Onion's pretzels. And Cinnabon SlimFast, owned by the same company that owns Ben and Jerry's ice cream. These companies do not want you to stop eating that shitty food and, and having struggles with weight. They want you to keep eating that food. But now what they do is they get your money while you learn to diet, fill your head up with a bunch of rocks and then send you back off to the food ultimately. So you've never learned how to truly, genuinely deal with your weight in a real, practical, effective way. And so that's why all dieters think in an all or nothing mindset. All of them. And so that's one of the first things you need to reprogram into your mind is you need to start thinking an all or something way where, yes, you've got. Sometimes I'm able to go all in, right? Life's working for me. It works good, I got some time, I'm feeling good. All the rest of it, knock yourself out, do all the stuff, count your calories, get to track everything, do whatever you want. But then when life gets hard, make sure that you can still keep up with some things. At least keep a foot in the game, you know, and that's one of the biggest secrets, because without that, again, what ends up happening statistically is you're doing a lot more nothing than all. And things just keep getting harder and harder and worse and worse. So be careful of that. Shannon says, why do we self sabotage? I seem to lose 10 pounds and then gain it back. Well, I have this conversation all the time. I do not believe in self sabotage. I think it's the incorrect word again. If you've never played piano and I sit you down at the piano, I say, play me a song and you say, I can't. And I say, no, you're just sabotaging yourself. That would be weird, right? You're not sabotaging yourself. You never learned how to play the piano. It's not a sabotage. You just don't know how to do it. And I believe, Shannon, that you do not know how to live at your goal weight. I believe you know how to do some extreme for a little while and lose 10 pounds and then not be able to sustain it. Now, there's more to it than just the plan is overwhelming, although that's a big part of it. Your plan's always overwhelming and you don't like the plan. That's the biggest reason why you don't want to stick with it. So that's not a self sabotage. That's, that's that you don't know a more effective, more enjoyable, comfortable way to live at your goal weight problem. Okay. The other piece, though, is you don't know how to run your mindset either. Right? So again, in programming yourself, then, we're really. Everything's kind of built around this goal weight pyramid, right? So we do mindset, lifestyle, and eating. We break it down other categories, but these are the big three categories we're focusing on, is mindset, lifestyle, and eating. And when you start strategically understanding how to influence your mindset, your lifestyle, and your eating in a way that really resonates and works for you and is comfortable for you and effective, all of a sudden, you have a lot more information and knowledge of how to get the results you want. And right now, Shannon, I'm going to guess that you don't really have that. You've got some extreme. You do for a couple days or a couple weeks. You can lose about 10 pounds. And then it feels like white knuckling, right? It feels like you hold on as long as you can, and then you just can't keep it up anymore. That's not self sabotaging. That's because you start in the beginning and you're all fired up and motivated and you're upset about how high the scale is or how you looked in a picture, how your clothes are fitting. You're so, so worked up. And then you dive into some really intense plan, and you're basically able to do it for about £10. Let me put it one other way for you, Shannon. It's. It's a strategy problem, not a sabotage problem. So you're basically. It's like you're in a marathon. You're in the Boston Marathon, and you're getting ready to run. They're getting ready to shoot the gun off, and you say, you know what? I'm gonna sprint. I'm gonna sprint. Everyone else is gonna kind of pace themselves. Forget it. I'm gonna sprint it. I'm gonna win. And the gun goes off and you start sprinting, and for the first eighth of a mile, you're way out ahead of everyone and you're like, holy, it's really working. Oh, my God, look at. Look at everyone. Look, I'm way up ahead of. And then the next eighth of a mile, you collapse and never finish the race. And so was that you sabotaging yourself because you didn't just keep going, or was that a bad strategy because you burned yourself out and you couldn't keep going? I would suggest it was the latter. And so I Don't think it's self sabotaging. I think it's a bad strategy. I don't think you have a good strategy. I think every time you lose those 10 pounds, it takes a lot of focus, energy, and willpower. And in program yourself, then we're looking to program ourselves so that we naturally and comfortably and easily are able to change our behaviors so we not only lose weight, but they were able to maintain it. Because again, the. The dieting is all about losing weight and getting to your goal weight. Program yourself then, is all about living at your goal weight. And they are two totally different things, you know, but that's a. That's a very common example of that, though.

But yeah, if you have any questions, feel free to ask them. I apologize. Tick tock. I know I was. We're restreaming all over the place here, so sometimes I get a little backed up on the tick tock questions. But this is live. Some people think this is a recording. It is not. This is Thursday, November 20th.

Can't believe Thanksgiving's next week. Jesus. So just because I'm older, time goes by so fast.

All right, now there's some questions. There's gonna find them.

Come on, Tick tock. Make this easier. Green Eyed Blonde says, I find it very hard to stick to something in moderation because of my adhd. It's all black and white. Yeah, sure. I mean, it's hard for everyone, but I'm sure, yeah, with adhd, it's an extra challenge, but, you know, that's okay, though. I mean, you can. You can kind of sneak around that. You know what I mean? So it's like you can think black and white.

You can think about moderation. Black and white. Okay? So you can go. You can go 100 in on moderation. I know that sounds strange, but it works because I've worked with people at ADHD and people that have struggles with this. Everyone has struggles with this. Everyone has struggles with. With being moderate. You know the reason why another cognitive bias is called future discounting. So our brains discount the future. Our. Our brains value now more than the future, Right? If I say I'll give you a hundred bucks now or 200 bucks next year, most people can take the 100 bucks now. I don't know where I'm gonna be next year, right? So it's the same thing's going on when it comes to our weight. They say, oh, I could do this crazy, strict extreme diet where I might lose a bunch of weight this week versus I'm gonna do this calm, relax thing where I might lose a pound, you know, or two or three this month, you know, and so the pace is slower and it's just not as appealing, you know, emotionally, it's way easier to get fired up about the crazy rapid watching the scale go down thing, you know, I mean, that, that's the thing we got to manage though, you know, because it's a trick of the mind. Just because you get so fired up and excited about short term results doesn't mean you, you don't have to keep on buying into that. It's, it's an illusion. It's not true. You've probably spent 10, 20, 30, 40 years chasing fast results.

But here you are 40 years later, it's, it's no longer a fast result. Do you see what I'm saying? I always say this all the time, that what's fast and slow weight loss is fast weight loss losing. I'm gonna go, I'm not gonna eat anything. I'm just gonna shut this down, right, People that dry fast, right? I'm gonna dry fast for a month. That's the fastest weight loss I can achieve. Okay, fine. So you drive fast for a month, you lose 30 pounds, say, okay, but at the end of the month, you gotta eat. You gotta eat, okay? So as soon as you start eating, the weight comes back. So if you lose 30 pounds, then put 30 pounds on the next two months. Is that fast weight loss or no weight loss versus the person who does things sustainably, systematically, strategically, comfortably and lose, makes some shifts and changes and loses three pounds that month. You say, oh my God, I've lost 30 pounds. Oh, you lost three pounds. Oh, you're not even serious that. Get out of here. Three pounds is nothing. Okay, but the next month it's another three pounds. Well, now we're the six pounds and the next month, now we're at nine pounds. And the other person's all right, back to their goal weight or back to the original weight. The next month, though, right now, now we're up to £15, right? And so again, it's my favorite phrase is that most people overestimate how much weight they can lose in a month and underestimate how much weight they lose in a year. £3amonth sounds like nothing the first month, but if it's comfortable and easy and sustainable a year from now, that's 36 pounds. And you've set yourself up not only to lose weight, but to keep it off. Because you have learned how to start living this way, how to think this way, how to eat this way. But again, the diet industry is. Is always cranking you up to get you fixated and focused on instant results. The diet industry is not your friend, folks. The diet industry is a psychological operation to screw you up. I don't know if you believe that or not, but I don't know how you wouldn't. That we've had over 100 years of dieting, and there's not one diet that rises to the top of the list. Isn't that crazy? 100 years of dieting. There's not one diet that's effective.

And I mean, when I mean effective, I mean, there's diets that are. All the diets are effective. You'll do them, you know. But there's not one diet that rises to the top of actually being effective for normal people. Not one. There's not one. Weight Watchers. Weight Watchers might be the best of the bunch. It has nothing to do with their diet. It has everything to do with the social component to it, which they're kind of getting rid of anyways. Right? But that's the only reason that's even any good, which I think is very interesting to me, because Weight Watchers was actually started by a housewife in New Jersey, and she started talking to her friends about weight, and they all started talking, they started meeting. So people that had no dietary knowledge, all the rest of it, she just. This housewife just magically come up with the best strategy for weight loss that we had in a hundred years. And I think that just goes to show that your weight really has a lot less to do with the hard skills of knowing calories, nutrients, macros. All that and a lot more to do with the soft skills of being able to talk about things, having conversations, understanding yourself better. But here we are.

But I get it.

Beyonce made me budget. I really like that example. Good. Yeah, I love giving examples that I. Again, I am a hypnotist by trade, so I. I guess my currency really is metaphors and analogies and concepts. I mean, that's how I. That. That's what I do, you know, I attempt to change the way people think, behave, and the results they get based on what they're thinking, you know, conceptually. Jen's Journey says watching from Honolulu, Hawaii. Love your podcast. Thank you. Thank you. Appreciate that. Oh, I wish I was in Hawaii. It's nice here, but it's getting cold. I don't mind. I like it. I like the cold, I like the hot. I like the changing all the time. It's fun.

I can't believe next week's Thanksgiving, but right on the flip side of Thanksgiving, as it starts to be ski snowboard season, and I'm real excited about that in snowboard last year.

I got shoulder surgery, so I'm really, really excited to get back to that and. But I wouldn't mind being in Hawaii either. Must be nice. So thanks for saying hi. Shannon says.

Oh, you just said that. We just went to that one. Sherene says, I am stuck at my weight after losing 16 pounds for the last six weeks. I'm still staying disciplined, but how do I get through the plateau? Okay, So I think that plateaus in and of themselves are a whole thing, right? So again, I always say dieting. I mean, there's a million reasons why diets don't work. One of the big ones is that they're tactical, right? They just tell you, like, what to do one little way. And I think you need a comprehensive holistic strategy to really master your weight. Cause there's so many different pieces to the whole puzzle, and plateaus are one of them. Okay? And so plateaus really are one of those pieces that we need to be able to manage, let's say, because they're part of the process. And at the end of the day, really, you're looking to get to an ultimate plateau, which is your goal weight. Okay, so the way I look at plateaus, let's start with, I look at everything kind of mindset and strategy. So let's start with mindset. So the first thing is how you think about plateaus. So the way I think about plateaus is I think about them as an opportunity to practice your maintenance. Because again, you have to understand that ultimately, at the end of the day, the biggest challenge you all have if you want to live at your goal weight is, how do I continue along the path when there's no weight loss? And I know everyone thinks like, well, I'm not at my goal weight yet, but listen, when you get to your goal weight, the weight loss stops, and you have to figure out new motivation. Let me back it up just a hair. Most people will trade the pleasure and excitement of the food for the pleasure and excitement of the scale going down. But once you get to your goal weight now, you don't have the pleasure and excitement of the scale, and you don't have the pleasure and excitement of the food anymore. I think this is why it's estimated 95% of dieters that lose weight put it back on. So we need to have an answer for that, and I believe that answer is practiced in our plateaus. And the ultimate solution, I think, is to take your weight loss and rapid and personal development. That's what program yourself then is all about. Program yourself then. The goal we're focusing on, and we do this for a very strategic reason, is not just weight loss. What we're looking to do is really, we're looking to take the weight loss rapid and personal development so that this process is really about being the best version of you. Who do you want to be in your life? Who do you want to live as the most important things in your life? Who do you want to be? And one piece of being the best version of yourself is the weight you want to live at. But by thinking about it this way, it's very important because we minimize the weight piece and we maximize. What's truly important to you is being the person you want to be. And what this does is this sets us up to deal with the plateaus and to be able to stay motivated once we reach our goal weight. This is why I'm 30 years at my goal weight. I'm as fired up about all the things I do to control my weight now as I was when I was losing weight. And the reason why is because for me, this is all about being the person I want to be. So I have a much bigger goal than just a number on a scale. Okay, that's the first piece. So that's the mindset, is that when we hit a plateau, it's an opportunity to practice maintenance. And what I mean by practice and maintenance specifically is that you're gonna. All the things you did to lose the 16 pounds, we're gonna look at those things and we're gonna optimize them. So when you're in a plateau phase, a maintenance phase, we wanna look at what you did to lose the 16 pounds and then say, how can I optimize it? How can I make what I did to lose the weight easier and more enjoyable? Easier and more enjoyable. Not how can I cut more calories out? Because when you hit a plateau along the way to your goal weight, a lot of times you don't know if it's just your body adjusting, and after a little bit of time, you'll start losing weight again, or if you need to start cutting the calories some more again. So I think six weeks is great. So if you've been maintaining for six weeks, I think you have a pretty good idea now that now it's time to look at what you've been doing. Eating wise. And cut some more calories out. Shave some more calories out, and that should kickstart the weight loss. All right? And so that's the strategy. Piece of it is now you're six weeks in, so great job. Whatever you've been doing to lose the weight and then maintain it, look at your eating and see where is the easiest place I could shave some more calories out? That's the question now, Sherene. All right.

Eddie says I feel safe when I eat. Yeah, yeah, yeah, absolutely. We do feel safe when we eat. There's a lot of psychological stuff. Listen, I know it's like. I think it's so funny to say this because it's like, it's so obvious on one hand, but then it's, like, so profound in another. But, like, we're. We have evolved. We live in these bodies, these biological systems, these psychological systems, right? We. We live in this vessel that has evolved over millions of years to be addicted to food. Right. I know you. We all know that. Right? But understand what that means. It means that there's all kind of subsystems, biological, psychological, hormonal, biochemical systems that get you fixated and focused on food, that when you eat food, you get this flood of emotion, chemicals, you know, lights up the pleasure centers of your brain. So that shit's real. That's real, real stuff. And so we have to learn how to deal with that. So, yes, I feel safe when I eat, which is great. But again, that. That is a. That's not a fully formed statement either, though, right? Because you could feel. We all feel safe when we eat. Like, all of us. It's literally hardwired into us, you know? So I would want to build out on that, because if you have any weight issues and you want to lose weight, the problem is that you feel safe when you eat. The problem is that you probably feel safe when you overeat, and the obsession on food makes you feel safe. So we want to dive into that, you know, Because I would bet you would find it's not that you just feel safe when you eat. You're using thinking about food all the time as a way to feel safe, as a way to protect your thoughts and your emotions, you know? So again, as we dive deeper into it that way, that's how we start to uncover more valuable information to move us forward. That makes sense. Journey says started with podcast number one and had a mental mindset shift. That's awesome. Yeah. This is a podcast, too, by the way. So if you all. If you do, like, this, you can go to any podcast platform, search program yourself then and holy. If we don't have. I. I think I just put up here. There's over 650 episodes at this point. That's a lot of talking about weight. That's only last three years. I try to tell you this, folks. I don't know how many people there are on the planet that have talked about weight as much as I have and study. I mean, I am obsessed with this stuff, you know? And I realized that I told you I have a. In my program, I use an AI coach. So I cloned myself, right? And So I took 10 million words of my podcast trainings, coaching calls, programs, and put it into this AI and so my clients can speak with this AI. It's like coaching with me. It's insane. It is insane. It literally sounds like me, it talks like me, and it says the same stuff. But anyways, when I was doing that, I was like, Holy, that's like 10 million words from like, it was like two years of content. I was like, oh, man, I talk about this stuff a lot. That's awesome, Jen. Good job. Keep it up. Keep it up.

Yeah, See.

Jenny, Jenny says that's true. The accountability of getting on the scales of Weight Watchers really worked for me. I like rules and structures. So you're all or something. Concept is something I really need to work towards. In those days, if I was 10 calories over, I'd blow the whole day in my head. Yeah, I totally get that, Jenny. Program yourself then I. I would say, in my opinion, because I'm the same way. I love. I love accountability and I love rules and I love structure. Me too. But I like to. I don't know, I like, I like paradoxes in life. You know what I mean? So. So you hear me talking about all or something all the time, right? But let it be known and program yourself then. What I'm holding here is the blueprint that comes with the program, right? So this is one piece of the program. This is 144 pages here. So overwhelm anyone. But what I'm trying to say is that you don't have 144 page workbook unless you love rules and structures. So I love rules and structures. And I. I won't say, well, no, I do, I do love rules. Gentle, benevolent rules. But. But I love rules and guidance. But this is what. This is, you know what I mean? At the same time, with the rules and with the guidance and with the clarity and the structure, there is also absolutely to balance that out, it's two sides of the seesaw. On one side is, in depth, structure and guidance and rules, right, Good rules, gentle rules. On the other side, though, is compassion and.

Support and.

Nourishment, emotionally, spiritually, it's being nice to yourself. You know, we can't hate ourselves healthy. We can't just put the screws to ourself down to our goal. Weight just doesn't work. You're not going to do that. Makes you feel bad for long. So. I love what you say, Ginny. Now, the secret, though, is to kind of break yourself out of the boxes of how we think, right? So you look at Weight Watch and you say, what are the good things? I like the accountability. I like kind of the structure of it. I like the scale weighing myself. That's why even with the scales, I always recommend my clients weigh themselves every day. Get yourself in a habit of weighing yourself every day when you're losing weight. That is not saying it works for everyone. Everyone. Nothing works for everyone. But statistically, weighing yourself every day is without question a more effective strategy. Like, like it's proven. They, they go to the weight Registry study. I, I forget the number of people now, but at last I checked, it was over 35, 000 people that had lost weight and kept it off for at least two years. They give them a bunch of questions asking what they're up to, what they're doing, and one of the ones obviously is, do you weigh yourself how often? And the majority of these successful people who have lost weight and kept it off for a period of time, they all, the majority of them weighed themselves every day. So again, I'm not saying you have to do it. I'm just, if you hate doing that, don't. But sometimes success leaves clues. You know, there are best practices. And so anyways, for you, Ginny, I, I think you're, you're, you're on a good path here of recognizing we, we kind of pull what works from different situations and install it, discard the rest. So Weight Watchers, again, their, their social component, the weighing yourself can kind of go either way, you know, for people. So I don't know, I can see how it's beneficial for some and harmful for others for sure. But the social piece of it, across the board is the most effective thing. Listen, Weight Watchers is a goofball. It's. If you took the social piece from Weight Watchers, you would never hear about Weight Watchers, you know, I mean, except they're super duper marketers. It's a marketing company. Folks, please understand that I've been in this industry for over 30 years. Trust me when I tell you that Weight Watchers is a marketing industry, not a weight loss industry. Okay? And so.

You know, they, they, by the way, you know, Weight Watchers originally, like I said, it started from a good place. It started from a housewife in New Jersey who genuinely was, was helping people. All the rest of it, she put together this whole organization. And the organization was bought by Heinz. Yeah, Heinz ketchup. Right. So they bought Weight Watchers so that they could do their Weight Watcher meetings. Initially in the back of freezers of supermarkets, they could sell their shitty Weight Watchers frozen foods. So this is what I mean you're never getting when it comes to weight loss. You never get real solid.

Genuine strategy and advice for how to deal with it. You've been bullshitted by corporate interest. I don't sound like all political, but it's just true. And so if you've been struggling with your weight, I'm telling you the main reason is not your willpower, self control or self sabotage. I promise you it's not that and you just have to take my word for it. But I'm the one who's done over 6,000 private weight loss sessions, you know, so I'm not just talking about what I think that's a key thing here too. I'm gonna some fitness influencers like, oh, look what I did. It has very little to do with I did. It has to do with my clients have done. It has to do with what the people I've studied and learned from have done. You know, this is, I would never just talk anecdotally about what I do. You know, everything I'm sharing with you here are things that have been proved at scale study wise and my experience for multiple people. And I think that's an important thing.

Rob says hi, you're great. I recommend you to dozens of people. Thank you, Rob. I appreciate that. Yeah, and I can't wait because I, I'm just so excited. It's gonna be. It's funny how it's all timing out. 2026 is going to be a wild ride. 2025 has been a wild rapid. 2026 is going to be nuts because that's going to be the year that program yourself then just blows up. And part of that's going to be. It's so fun, right? Literally the first five days of 2026, I'm giving away my new book. So make sure you're on my email list so you don't miss out on it. But that book is going to be so amazing because you can recommend that to your friends and that'll get them in the, in the game here. I love this book so much. So it's just, it summarizes everything I'm saying and just I think the most beautiful way. That's what I think. I hope you all like it, but thank you, Rob. I appreciate you sharing that.

Jenny said, I love the little card you got with the crosses all going down. I love a chart and a statistic. Yeah, I love charts. I love statistics. I love it all too. For sure.

That's what we need plan. You know, that's why. But okay, let me just get back on that thing for a second because in program yourself, then we use the goalway pyramid, right? So talking about structure. And you'll see the word structure right there anyways, right? Eating structure. I think the, the, the, the. I think the most. Well, I think the most important thing is awareness first because you need to be aware of stuff. The next best thing or most important thing is structuring your reading. You've got to, you've got to if you want to get good results. But. Yeah, but, but even this idea here we right off the bat, I always say, like most people, when it comes to their weight loss, out of this pyramid, they've done about this much of it. And that's what I refer to pretty much everyone who's a dieter. And you can say this could. This to me represents 40 years of dieting. All the diets. No, Jim, I've tried all the diets. Yeah, great. That's how much of the pyramid you've done, right? Because this is. Oh, don't eat carbs. That's what that is. Just eat a thousand calories. That's what that is. Just eat Mediterranean food. That's what that is. Just being told what to do and then you're on your own. Okay. And so we program yourself. Then there's all this other stuff, right? And so with the eating plan alone, I'm not going to tell you what to eat. You know, there's rule number one of dieting. Why it fails, because how am I going to tell you what to eat? I don't know you. I don't know what you like to eat. I don't know what your lifestyle is. When I tell you what I eat, who gives a what I eat? I'm a different person. So you have to. Diets want to just tell you what to do because it's the easiest thing. And you fall into the habit of saying, just tell me what to do and I'll do it. No, you won't. No, you won't. Why would you say that? Why would you possibly think that? You just need to be told what to do. How many times you've been told what to do, and you haven't done it. So there's more to it than just knowing what to do. But knowing what to do is crucial. But you have to figure out what to do for yourself. What do you like? What's your lifestyle? What's your situation? So you figure out how to eat. That works for you. You've never done that. I know you've never done that. I've never heard of that. And I'm not talking. I'm not talking about going to a nutrition and dietitian. Let them do it for you. No, you've got to put the work and you got to figure out, what can I eat in a way that works for me? How can I maintain my goal weight? How can I get there and maintain it in the easiest, most comfortable way possible? You tell me the last time you asked that question to yourself.

And if it's never, holy shit, you've been trying to lose weight for 40 years. You've never asked the question, how can I live at my goal weight in the easiest, most comfortable way possible.

That's terrifying. Terrifying to me. So again, you know, once we start to have some details and we start to learn the granular details of how to live at our goal weight, it becomes a whole different process. Okay, and again, mindset. We break down into six different categories. Lifestyle. Eight different habits. Eating. We break down to three different phases. And you go through them, and all of a sudden this becomes a road map you can follow. You're not. You're not motivated. You don't feel motivated. You're worried about your motivation. You go to the motivation section, you review what you wrote, you either feel remotivated again or you don't. And then you tweak what you wrote to make sure that you're motivated. But you have a plan, you have a strategy. You have a way to diagnose what the problem is and get back on the right track. With dieting, you don't. I mean, you're just either doing it or you're not. And if you're not doing it, God forbid you try and have any plan to get yourself back to doing it. That's where everything falls apart.

Yes.

What's up, biggie see some of those comments now. I miss some of those. Yeah, you're the only one I've ever heard of who framed how can I Live at my Goal, weight is comfortably, etc. Agreed. I've never heard that either. Again, I will say, I mean, it's been a. It's been a long path for me. I've been doing this for literally personally for 30 years, professionally for over 20 years. And I always say this. I would have loved to have just started doing this by like just learning program yourself then and teaching it. I would have been happy doing that, but it just didn't exist. So I've been on a mission to create a strategy, a plan, a process, a program to help people do it. And so a lot of times when you listen to me, you're hearing things about weight you've never heard in your life. And that's the goal. That's why I'm here every day for free, because I want to spread this information because I know a lot of you are willing to put the work in. The problem is you're. You don't have. You don't have the right information in front of you. You don't have anyone kind of guiding you in a way that really works. You have diets filling your head up with that doesn't. You know, and you're kind of feeling trapped. And that's how it kind of goes a lot of times. So, yeah, I appreciate you saying that. Vicki. Judy says, how do I get on your email list? Perfect. Perfect timing, actually. So get out of here. I Judy, if you scroll up, I'm gonna put it in one more time. I' this in the comments. But if you are in Facebook land, you can go to this link I'm about to put in and go sign up. It takes 10 seconds to sign up. There's six questions. Not even. They're really just quick, easy questions to customize your hypnosis session. And then I send it to you. Okay, so go check that out. So if you're in face, you're in Tik Tok Lane. You can click the. The little picture me up at the top left and I'll bring in my bio and the links there. And if you're anyplace else, you can go to program yourself then.com or you can click that link and go and get that. But again, go get it. It's a free hypnosis such as kickstart session. It's called the new thin me. 10 minutes long. Okay, go check it out. And on top of that, as soon as you sign up, I bring you to a training called three steps to mastering your weight. So you should check that out, too. Really, really helpful. Completely free. And I got a bunch of free stuff coming your way. I got some Thanksgiving trainings I'm going to give you for free next week. Okay. But only if you're on my email list. I can't. I can't just send them to you. That's illegal. You can't just spam people stuff. So you got to sign up for it. But then I'll give you the Thanksgiving training, too. I give you. I give you stuff all the time. And I'll continue. I got new stuff coming as well. So get on there. If you like this, I'm here. I'm here every Monday through Friday, usually around noon Eastern, doing this. So please get on here, ask questions. I'm happy to help you out. If you like listening to this and you can't make it through the lives, you can listen to the podcast. The podcast is program yourself. Then you can find any podcast platform, and then you can listen whenever you like. All right, so have a super day, everyone, and we will talk soon. Bye.