Maximizing Pleasure To Lose Weight

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Hey everyone. Welcome to today's program Yourself Thin Podcast. Today we're talking about maximizing pleasure to lose weight. Two things you don't usually put together, right? Most people are going to think in order to lose weight, I need to minimize pleasure, I need to give up all my pleasure in order to lose weight, right? That's why weight loss sucks. It's hard, it's difficult. You deprive yourself, you're miserable, you hate what you're eating, but that's not true. I think you'll find that the sweet spot for really mastering your weight, not just losing it, but living at your goal weight for the rest of your life is figuring out how to maximize pleasure in a way where you're still able to reach your weight loss goals. I know at first that sounds impossible. It sounds like I'm saying two completely different things, but that's because of the way that you think about pleasure. And so that's what I want to focus on here is what is pleasure? What is the most pleasure you can have? Now, if you're like most people, your kind of react, your instinctual reaction to that is, well, the most pleasure is the most food, right? So if I'm going to maximize pleasure with food, that means I'm going to eat, I'm going to eat all of it. The more food, the more pleasure. That's what I want you to take a look at. Is that true when you think of times in your life when you have binged, overeaten ice cream, pizza, cookies, cupcakes, candy, all the, the really enjoyable, pleasurable food, when you've really gone too far and overeating it, Would you define that state half an hour, an hour after you finish eating, Would you define that part as being really pleasurable? So think about times when you've eaten, you've overdone it, and then think about as soon as that moment ends, you're done eating, you finished all the food.

Now would you say that that's a pleasurable state when you finish the pint of ice cream, the gallon of ice cream, the quart of ice cream, when you finish the pizza, the cookies, all that stuff, it's all done and gone now you're just there. Is that a pleasurable state?

And I think most people are going to say, no, that part's not the looking forward to in the eating was pleasurable, but afterwards, no, now I feel like, I feel like about myself, I'm being, you know, saying mean things, beat myself up for what I did. I feel bad emotionally. I Feel, you know, frustrated, annoyed, you know, let myself down physically. I feel kind of tired, lethargic, worn out. And all of these things have to be taken into account. Because what is pleasure? Because if we're going to look at this definition of pleasure, well, go on a shopping spree today, Go, you know.

Keep it, keep it pg, you know, go do whatever substances, you know, just go wild with it. Just, just call out of work, right? It, who wants to go to work? Just skip work, you know, taking care of responsibilities. Forget it, blow them off. It feels better to blow them off. Now, of course, in those situations you don't do that. Why? Because in most areas of your life, when you think about the pleasure you get out of something, you take into account the whole thing. Yes, the shopping spree part's fun, but then I gotta pay the bills. That part ain't fun anymore. Okay, so it's like we really have to start to redefine what is pleasure. And we can't just have this tiny little narrow band of pleasure, which is the five minutes we're eating, the 20 minutes we're eating. We've got to redefine what pleasure is. And we're talking about the experience immediately after you finish eating. And then obviously there's the ongoing consequences and effects of how you're eating as well. Is it pleasurable to step on the scale when you're unhappy with your weight? Is it pleasurable to go to the doctors when you know that you're weight is potentially putting you at risk for health issues?

Is it pleasurable to eat that food when it's time to go try clothes on and none of them fit the way you want them to?

So again, it's redefining pleasure and taking into account the bigger picture. And again, this is not a weird thing to do, folks. I'm not being a weirdo, I'm not being, you know, Johnny Killjoy here, because I'm suggesting this. You do this in pretty much every area of your life.

If you're in a relationship, sometimes you may be tempted by someone else. You don't just go do everything because you take into account the whole picture. You don't go on shopping sprees, you don't go on gambling sprees, you don't go on substance using sprees. You don't go on all sorts of things you don't do because you take the full thing into account. But when it comes to food, you have been conditioned since birth by the food industry to focus solely on the anticipation of looking forward to the food and the eating of the food, and that's it. And so now to diet, we have to give up all our pleasure so that we can lose weight. But I would suggest that you start to look at where's the sweet spot for pleasure. And I think you'll find that the sweet spot for pleasure is just like everything else. It's where that moderated level where you eat the ice cream and enjoy the ice cream, but you don't eat all the ice cream, so that when you finish the ice cream, you're still happy with yourself, you're still able to achieve the weight loss and health goals that you have for yourself. That's how you maximize pleasure, where you get the taste and the flavor and the enjoyment of eating it, and you get the benefit afterwards of feeling good. There's so much more pleasure when you start to look at it this way, rather than just obsessing on those few moments of pleasure. And again, I think one of the closest examples I can bring it to, honestly, are substances. And you look at people that struggle with different substances and you see it very clearly because usually when someone struggles with a substance, this is what's happening. They are obsessed with the experience of getting the substance and doing the substance. They don't really stay focused on the overall consequences. They stay fixated on getting the substance, doing the substance. That's their whole world. And what you find over and over again with people that get control over substances in the sense that they stop doing them, it's always the same story that they shift their focus from the just doing it to their whole life and the consequences that they're living in. Because the eating is minutes, the consequences are hours and days. And so as you start to reframe what true pleasure is, this is how you set yourself up for success. Because it's very difficult to nervous system wise psychologically to get on a path that you define as, for the rest of my life, I'm going to give up pleasure so that I can lose weight. Your brain and body do not accept that that's a miserable quality of life that your body and brain reject. This is a core challenge you've been struggling with. So if we reframe the whole thing and said, you know what? I want my cake and my body too, how can I absolutely maximize pleasure? That question immediately brings you to the ideas of moderation, of getting good at having some ice cream, some cookies, some pizza, enjoying it, and then being able to enjoy having some of it. And now shifting your focus onto the enjoyment you get from getting all the other things from that. The weight I want to live at, the health I want to live, the feeling good about myself, being proud that I'm able to moderate and create changes in my behaviors. That's the difference, makes all the difference in the world. Because again, it is almost never going to happen that you are just going to forego pleasure for the rest of your life. And this is one of the just cardinal mistakes that people make with weight loss, is that you think you're going to fight against yourself. Your desire for pleasure. You're going to go straight at that and fight against it and say, no more pleasure because we want to lose weight. It's never going to last. It's not going to last.

And there's a much better way anyways. Wouldn't you like to enjoy the whole process? Wouldn't you like to be able to eat all your favorite foods? The problem's not the food, the problem's the behavior. And you say, well, Jim, I don't know how to moderate. I've tried moderating. I'm terrible at it. No, you haven't. You haven't practiced moderating. Most likely you haven't looked at the mindset piece, the lifestyle piece, the eating strategies to moderate your eating so that you can start to do it naturally and automatically. Absolutely. It takes work. But if you practice moderating foods, you get better at it. And imagine a place in your life where you could have some ice cream, have some cookies, have some pizza, stop and go on with your life feeling amazing. Because that's the secret. That is the practice that makes you thin and healthy. And if you want some support with this, make sure you click the link in my bio or go to program yourself thin and get the hypnosis session that I made for you. It's called the new Thin Me. It is a kickstart hypnosis session designed to get you fired up and motivated to lose weight. Go check it out. You never listen to a hypnosis session. This would be a great one to start with. I am one of the highest paid hypnotists on the planet. And even if you've tried hypnosis, give this one another shot. On top of that, once you sign up for takes a couple minutes to send it to you an email. But I bring you right to a training. It's like 20 minutes long, but it'll redefine how you think about your weight and how you approach it. And it'll probably help you. Okay, so go check that stuff out. It's all free. Okay. If you have any questions, feel free to ask them. What's up, Christy? Christy says it's the opposite of a pleasurable state. Remembering that before you overeat or eat, other than for hunger, is the practice. Yeah, exactly, Christy. You know, and Christie's completely right, because you have the truth on your side. This is the big mistake again, just knee jerk reaction. Dodgers are saying, oh, lose weight. I got to give a pleasure. Eating a lot of food is the pleasure. No, it's not. I. I will see your pleasure. Here I go again with the poker talk. I will see your pleasure, though. I'll put my pleasure against your pleasure any day of the week because people, oh, I can never eat like you, Jim. I love food too much. I love food. So let's put pleasure against pleasure. I got the pleasure of eating moderately whatever I want to eat. So I enjoy the food. I look forward to it. I eat it, I enjoy it. And then I stop. And now I get all the pleasure of feeling good about myself, of feeling in control again. I'm at my goal weight now, so I get that pleasure. If you're moving towards your goal weight, you get the pleasure of that. And I will put that against your pleasure of eating, all of it. And the second it's over, you feel like total shit because you're mad at yourself for doing it. You're pissed off about your weight and your health. You feel like physically, because, come on now, when you binge food, you don't feel energized and light and feel like you're gonna take on the world. No, you don't. So I will put my pleasure against your pleasure all day long.

I don't think binge eating is pleasurable. That's what you gotta break. It's not. Stop telling yourself that lie. That's a food industry bullshit lie.

So, yes, Christy, you're right. That is. The practice is the opposite of a pleasurable state. And I will tell you, I will tell you, this is me, my journey. I feel like a majority of what I've done that's helped me gain control of my eating is being aware of the consequence that follows my food choice and reflecting on that before I make a food choice. So I got a food decision in front of me. The big shift that happened to me is now when I'm about to make a food choice, I don't just think how good it's going to taste. I don't do that. My brain goes, how am I going to feel as soon as I finish this? How Will I feel an hour from now? That's what I've trained my brain to do. That's it. And because I think of that and take that into account before I make the decision, I tend to make a lot better decisions most of the time because I don't want to feel stuffed. I don't want to feel like I want to feel amazing. I want to eat the foods I really enjoy eating, and I want to eat them in a way where I feel good afterwards, too. And I don't think people have really considered this option, but once you do, it's a. It's a game changer. What's up, Jody? Jody got her blueprint. All right, Jody. That's awesome. Yes. The blueprint that Jody's referring to is this one. So exciting. And again, I do. For those of you that did not get one yet, I know they sold out quick. I got a whole bunch coming. They are supposed to be here Friday, I believe, Friday. And so I will set the link up probably tomorrow if you want to order me can do that ahead of time. And they'll be out the door Friday, too. If I get them Friday early enough, I'll literally just send them right out the door that day, too. Seems like it's taken about five, six days to get out to places, so we'll see. But, yes, this is the blueprint, so I'm glad you got it, Jody. That's awesome. And I know Jody will love it. Jody is a absolute superstar, stellar student, master of her weight. So I know that this blueprint means a lot for her. So that's awesome. Glad you got it. Dana says you are changing my life. That's awesome. Well, thank you. That's what I'm here for. I literally am here to help change people's lives for the better. You know, I say this all the time, but I'll say it once more, that this is a mission for me. Because this is so much more than just weight loss for me. My journey really started when I was nine years old. My father died of a heart attack. He was 54. Absolutely. His weight lifestyle were contributors. And so for me, weight is so much more than just wearing skinny jeans or a bathing suit. You know what I mean? It really is how long you're going to live your quality of life while you're here. And that's why it is such a.

It's such a passion for me. You know what I mean? Because there's so much more meaning to it than just how you look. It comes down to the core of it. So yeah, you say I'm changing your life. That makes me, makes me very happy. So I'm very glad. Dana, keep, keep watching. What's up, Rachel? Rachel, what's going on? Yes, hi. I haven't been on for a while due to a family matter and planning my wedding and my daughters. I'm easily maintaining my 18 pound weight loss. The way I'm maintaining is the pleasure. I'm taking my hobbies writing novels and I also started jewelry resale business. I'm so immersed in my hobbies that food is no longer on my brain all the time. For me, maximizing the pleasure of things I enjoy has been the key. Rachel, that's so awesome. I'm going to screenshot all of that because that is, I, that is makes me so happy. As a testimonial, you don't even know. I love helping people lose weight and keep it. That's obviously that's a huge focus of mine. But the much bigger piece is everything Rachel just said. It's, it's in, it's in between the lines that, you know, again, I'm going to start off by saying program yourself then is really in this program we take weight loss, we wrap it in personal development because I don't think weight loss is enough for most people. So we need to make it more meaningful. And I think Rachel is really just such a great example of that because not only is Rachel dropped 18 pounds and kept it off, even going through stressful times. Okay. But the key thing I want to point out with Rachel is that it's because she's added more things that fulfill her and excite her into her life. She's developing herself through this process. And yes, when all of a sudden she's literally written novels in the time that she's been in the program and selling them and now she's selling jewelry and stuff. And so this is my point that when you have more physical, mental and emotional energy because you're living right, nourishing yourself, right. Doing those things, when you start to free up energy because you don't need to think about weight and food constantly, you free up energy. That way. When you give yourself more energy because you're just taking care of yourself and you're nourishing yourself and you're, and you're walking that right path when all these things start happening, a lot of times you've got this energy, you want to start using it in other ways. This is the main point I'm trying to make is that it's not Enough just to make your body slim down. It's also about becoming the person you want to be, living the life you want to live, having the energy, the focus, the motivation to be able to do it. And I think Rachel's such a great, great example. Yeah, Rachel's written six novels. She. She's like, now this is fascinating to me because as far as I know, Rachel's never written a novel. You know what I mean? So she gets in the program. And again, this really is a personal development program wrapped in a weight loss program. But it's a. It's a personal development program. And the reason it is, is because of this. Weight loss is boring. And even if you're successful and you get to your goal weight, that's the biggest challenge you're gonna have to deal with. Because what most people do is they trade the excitement and the pleasure of the food for the excitement and the pleasure of the scale going down. And so things are fine as long as they can look forward to that scale going down. That kind of sustains them the second they get to their goal weight. What are you looking forward to now? You say, well, just the pleasure of being in my goal weight. No hedonic adaptation. We adapt to whatever situation we're in. So whatever car you got, it was new when you got it, and it was exciting, and then it became your car. When you moved into your house, you were excited, and now it became your house. So it's completely normal for humans to just kind of normalize and habituate to whatever their reality is. And a lot of the excitement goes away. So the excitement that gets you your goal weight is almost never. The excitement's going to keep you there. So in programming yourself, then, we recognize that and we preempt that by making this not primarily about your weight. Because at some point, the weight loss stops. So you need to have something you can keep looking forward to, something to improve on, something to progress with and what that should be. I think the thing that's going to probably make you happiest is when you make it about your personal development. Now, that's different for each person. Everyone just values different things, has different important things in their life. But if you're a parent, if you want to be a better parent, getting your weight, your health, and your happiness under control are going to fundamentally impact that. And you can plug in whatever work matters to you. Relationships, writing novels, going on adventures, traveling, running your business, doing whatever it is in your life that matters to you, getting your mindset, lifestyle and eating weight and Health under control is going to dramatically increase your ability to improve in those areas. And that's the stuff that just keeps on going. It never stops. That's how I've been. I lost over 50 pounds, and I've maintained the same weight for over 30 years now. I had one blip about 14 years ago. I put 25 pounds on. But what motivates me, it's not really how I look. I mean, don't get me wrong, I want to look a certain way, so that's a part of it. But it's like you just normalize to it. And so it's like, that's not the part that keeps me going. What keeps me going is the things that really matter to my life. Being the father, I want to be the husband, I want to be the business owner, I want to be the coach, I want to be the basketball player, I want to be the guitar player, I want to be the yoga person, I want to be the meditator I want to be. It's all of these things of these parts of me that I keep developing, and I will develop these things for the rest of my life. But the way that I think, live and eat fuels all of that. You see what I mean? I think that's the better way to approach all this, because now you're set up with almost like a perpetual motivation machine. And the weight loss is not. The weight loss is motivating until you get to your goal weight. Listen, statistically, 95 of dieters that lose weight put the weight back on. So this is not. I'm not just pulling this out of the air. This is a real challenge, and no one really thinks about it. I ask people all the time, dieters, they're losing weight, and I say, well, what's going on? What's going on? You know what I mean? Like. Like, what do you. How's the weight loss going? That's going great. What are you going to do once you get to your goal weight? I'll ask them. I'll figure it out when I get there. That's the answer I always get. I'll figure it out when I get there.

Well, don't. Please don't. Because chances are you're not going to figure it out, you know, so we've got to acknowledge that and kind of work through it. So Rachel, again, is just such a great example of, you know, of really using a lot of the stuff we're doing in the program for personal development, you know, and you see it in what she's saying. Yeah, six novels now. She says. I write nonfiction personally, but I could never finish a novel until I started the program. Oh, by the way, I am post menopausal, so people there is hope for. Professionally, I'm an editor, but nonfiction, yeah. So I love hearing that too. I appreciate you saying that, Rachel, about the post menopausal, because I share this every day, and I know people don't believe it until you experience it, but I've been doing this for over 20 years professionally, 95% of my clients have. I work with women between the ages of 45 and 60. Is the vast majority 65. And so, again, there is hope. And even if you have physical challenges of insulin resistance, Hashimoto's pcos, thyroid issues, menopausal issues, no matter what's going on, it's almost guaranteed that if you get your mindset right, your lifestyle right, you're eating right, that you can change your weight. Now, it may take you a little bit longer. There may be a little bit more challenges than someone who doesn't have those issues, but they're not things that are going to prevent you from getting results you want if you got the right strategy and plan. And so, yeah, Rachel, she's a real beacon of hope, I think, and I think I want a lot of you to hear that, because she really internalized the program and used it, and that's what it's there for. Again, I. I love teaching personal development. I always say, like, you know, if the Ozempic shit came out and it literally really worked the way it magically should work, you know, and I'm not gonna go into all the details of that, but. But if they magically came out with something genuinely just fixed weight, I'd be thrilled because I would just go into personal development, and that's what I would talk about all day and night. But weight, it doesn't do that. And weight is just such a fundamental issue. It's literally life and death. And so I stick with this, but I'm always weaving the personal development stuff right through it. And I think that for all of you, that's a very, very important piece to have as part of it, as exampled by Rachel. So great job, Rachel. Keep it up. I'm proud of you and super proud of you for maintaining through stressful times. I think that's so great. That's always a great challenge to see where you're at, and I think that's super. And then even adding on to things is great too. So great job, Rachel. And says, great Advice. Thank you, man.

Let's see. Stacy. Stacy says, how do you get to the point where you stop and ask yourself, I get. I go on autopilot. Yeah, Stacy. Okay, but that's a great point. That's the first we got to recognize, folks. If you want to change your weight, you got to recognize what you're working with, which is your mind and body. You've got a human mind and body. You already know that. But what you've never learned is really how your mind and body work. Not really. And so what you get is a lot of dieters basically fighting against themselves to try and force themselves to do the right thing, and it doesn't last long. So, yes, a huge part of Program Yourself then is recognizing that most of your thoughts, feelings, and behaviors are running on autopilot. You're absolutely right. And it's because. I'll give you a real quick hypnosis psychology lesson. You've got a conscious mind and a subconscious mind. The conscious part of your mind is the logical, rational part of your brain. The subconscious part of your mind. Hold on. The conscious part of your mind is the logical, rational part. It's the part of you that knows what to do, why you should do it, tries to get you to do it. That's where your willpower is at. The subconscious part of your mind, which is 90% of your brain, runs all your habitual thoughts, feelings, and behaviors. So this is really what we're looking to change. Now, most dieters will use their conscious mind to fight against their subconscious mind and program yourself. Then we use your conscious mind to reprogram your. Your subconscious mind, with the goal being that eventually you get to the point where what you think, feel, and do is going to keep you at your goal weight. So that's where I'm at pretty much right now with my weight is that I have programmed myself. Now, again, we do this very strategically. We follow the goal weight pyramid, which is. I'll show you the little picture. The goal weight pyramid is kind of the fundamental piece of program yourself. Then where we're following, we're looking to shift our mindset, our lifestyle, and our reading strategically, and we're looking to change things in an automated way so that we don't need to micromanage every little thing we do, but so we can start to trust ourselves so that we kind of naturally and automatically start to think, live, and eat in a way that gets us to our goal weight and then keeps us there naturally and automatically. So this isn't really a clear answer. For you, Stacy, there's no clear answer of, like, how you get to the point where you stop and ask yourself, you know, before you make a food decision, how do you get to yourself? Be mindful, make that decision. That's something you practice. Okay, so I can't just give you the answer. I always say it's kind of like if someone says, say I'm a professional carpenter. And someone says, well, how do I learn to be a carpenter? Well, I'm not going to sit here and teach you how to be a carpenter. I'm going to say, go become an apprentice. Just I'm saying, so sometimes I can just give you a specific answer of how to do it. But when it's a big question like that, I'm kind of leading you to the process that's going to teach you how to do that. So what I would suggest for you, Stacy, is if you're on Instagram, click my bio picture, go to the link in that description, go get the hypnosis session, and then watch that video training I made. It will answer a lot of that and it'll give you a much deeper understanding of how to go about that. And I think that'll be more helpful to me trying to explain it here. Christy says, I love the retraining of the brain. Not there yet. I don't even think it's automatic. No, Christy, it's not going to be there yet. So. No, Christy, it's not going to be automatic yet. It was only a couple of weeks. So, yeah, I mean, automaticity really is months and years process. So I just want to be crystal clear about that. You know, I do plenty of things that take years. I play guitar, and I've been doing that for 30 years. And it's funny because we start and we have such a. This is called a planning fallacy. It's a cognitive bias we all have. But pretty much anytime we start something, in our minds, we're thinking the best case scenario. So if I think playing guitar, I think I'm be playing songs by the end of the month. Right. I think about weight loss. I'm gonna do everything perfect. I'm gonna start losing weight this week, and it's going to continue until I get to my goal weight. And so we tend to underestimate the time and effort it's going to take to accomplish things. So it's helpful to notice that at the beginning and reset our expectations so they're more accurate, because expectations have a huge impact on the results you're going to get. So yeah, Christy, it's going to take a while, but don't worry about that because you're going to change in the meantime. And again, you are going to get to a point. I guarantee you, you will get to a point if you keep practicing it where there's a lot of. There's an automatic nature to it where you pretty much do it on autopilot. All right? And that's true for everyone. If you stick with practicing something, you pretty much are always going to get to a point where there's much more automaticity to it. And that's what we're aiming at. And I don't think most dieters are aiming at automaticity. I think dieters in their mind are just assuming the process is them micromanaging themselves. And they assume in their mind that it's always going to be like this. Most dieters. And again, this is another cognitive bias, but most dieters assume that their entire weight loss journey is going to feel like that first week. And it's not, I mean, anything, you know, if you stick to something for five years, the first week's going to be a lot different than the last week. Right? So it's important to recognize. But again, dieting is not built for that. Dieting is not built for you to lose weight for good. Anyways, by the way, just so you know, dieting is just a branch of the food processing industry. So dieting is literally a cycle logical.

Tactic. It's, you're, you're being tricked. It's a conspiracy theory. Dieting is. Dieting doesn't work, okay? It helps you lose weight and then you put the weight right back on. I mean, right? I mean, what are we talking about here? So dieting doesn't work. And it doesn't work for a lot of reasons. But the primary reason dieting doesn't work is because it ruins your mindset. You've got a broken, broken mindset.

If you're a dieter, most likely. Okay? So that is why, if you look at this weight goal, weight pyramid, what's the biggest bottomless section? It's your mindset, right? So we go through that and get that straightened out first. Because if you're thinking like a dieter, a yikes. To give you an example of what I mean, to put in a different context, it's like dieting is basically equivalent in the weight loss world of get rich quick schemes. Okay? So it's like, if I was just on here just hyping up get rich quick schemes, hopefully look at me and say, oh, this guy's full of shit. I see. I see what's going on here. If you could start doing that with diets, you'd be miles ahead. Okay? So, yeah. Anyways, what's up, Casey? Casey says going to Rome tomorrow, gonna eat pasta three times a day, then lock in and genuinely try to change my ways. Yeah, great job, Casey. But again, I'm gonna give you. Yeah. When you're back. Of course. I know. I know the rule. I know how that goes. Enjoy the out of yourself on vacation. But also understand this, that sometimes not stuffing yourself silly can also feel good too. So you can pay attention to that. But again, vacation's not the place to start changing your behaviors. That's a common trap. But. But. So, Casey, go have a super great time, and when you get back, I'll be here. All right.

What's the first thing I should do when I get back? I mean, you know, it depends where you're at in the process and how serious you are, you know, but if you're really serious, I mean, I would suggest getting the program and getting involved with program yourself. Then if you're not ready to take that step, then I'd say you make sure I have my email list. I'm sure you already are. Because by the time you get back, I'm gonna have a whole free community ready to go. And that's exciting. So, yeah, that's what I would do.

And Casey's here all the time, so I'm not just going to give just random advice. I'm going to give advice that's actually going to help her.

Let's see. And if I miss any of your questions on TikTok, I apologize. Sometimes the questions are a little weird. Doomy says. So the whole point is to stop, right? To stop before I finish the slice of pizza. Oh, no, never. Are you gonna eat half a slice of pizza, folks? No. No. You're not gonna do that.

There's a thing called the Zeigarnik effect, and it's basically the concept of open loops. Okay? And this is actually fascinating stuff and it directly impacts your reading. But to start eating a piece of pizza and not finish it. Okay, so you can think of eating a piece of pizza. We can think of it as like a loop. Let's just say it's a piece of pizza too. Let's just say someone stops by. So I brought you a piece of pizza. Okay? So you only have one piece of pizza to worry about. Because if you get a pizza, that's a different loop. That makes sense. If you order A pizza. Now, the loop is the whole pizza. If I bring you one slice of pizza, the loop is one slice of pizza, okay? So if I. You get halfway through that pizza and say, okay, stop eating the pizza. Now that loops. Halfway done. And it feels very uncomfortable. It feels very weird not to finish that piece of pizza. It feels. Something's wrong. It feels weird. So I would never, ever stop myself halfway in a loop. I would finish that piece of pizza and be done with it. Now, let's say you bring me three pieces of pizza, okay? So now what I'm looking to do is I'm looking to train myself that a loop is one or two pieces, let's say. And again, I'm not saying it. You know, maybe three, maybe three pizzas. Pieces is sometimes okay. Again, everything's contextual and relative to everything else. That being said, loops again are relative. So if it was me, someone brings three pieces of pizza and I say myself, I want to just eat one piece of pizza. Okay? So that's what I'm working on. That's a whole loop. I just want to eat one piece of pizza and then stop. I'm never going to try and get halfway through a slice and stop eating. Okay? Now that brings us a challenge to a bag, a bag of chips. Okay, we got a bag of chips. We open it. We've just opened a whole loop to just eat. That's why you never want to sit with a bag of chips and eat. You're going to have a hard time stopping yourself. So a strategy you can use. Now, notice how this works. We take the bag, open it up, and we get a bowl and we fill the bowl with however much you want. And now we put the bag away. Now the bowl is the lube, and we're going to complete the whole loop by finishing the chips in the bowl. Now, I know your brain still knows about the bag and all the rest. I get that. So you have to kind of work this process a bit, train yourself. But we're looking to work with our brain. And the idea is your brain is constantly opening loops. This is why for me personally, I don't get pints of Ben and Jerry's ice cream. If I want ice cream, I go out to get it. I will go to. There's a great place near me where I will get a, you know, like an ice cream cone and I will eat it there. And then I'm done with it. Close the loop. Done. I don't want to have a pint in my fridge or freezer. Eat Some of it. Then I put it back open loop. Because you, you all have done this, right? Because now you're sitting on the sofa, now I'm thinking about that ice cream. Whereas if the ice cream is, you know, the next town over and I'm sitting on my sofa, I'm not thinking about it as much. So this does get into the tendency of loops. And how you strategize your reading really is crucial. And you're seeing it right here that what most dieters do is. And they're just going to fight against their hunger. They're just going to fight against it. Oh, I want to eat the rest of the pizza. I'm just going to stop myself. Holy. I will tell you if you all don't believe me. Go do this today. Go get a Fuji, like a muffin, a cookie, a pizza, an ice cream cone. Oh, that's not going. That's going to freeze. It's going to melt. But any other thing like that, a yogurt cup, consume half of it and then go do something and see how much that you keep looping back to that food. It's an open loop. It's a garlic effect. It's, you know, the garnic effect. You know, I'll tell you how you experienced it, especially if you're old, like me is growing up. You remember to be continued TV shows, right? So there's a garnic effect is basically once an open. While loops open, we're kind of caught in it. And so this is why TV shows will put commercials. They'll have like this cliffhanger commercial. Why? Because you're stuck in that open loop. You need it closed. And the most classic loop is the to be continued. Is there anything worse than that? Right? You get like the best part. To be continued. Oh, my God, I've got to wait a week. Kids don't even know the struggle of waiting a week to find the resolution of a show. So. But you see what I'm saying, like that week, I don't know if you ever had that. There are some shows, my favorite shows, right. I'd be thinking that all week long. Why? Because it's an open loop. Okay? So this, this impacts food dramatically. And the food industry almost was there to help us out a little bit, but they end up kind of moving away from it because it was too effective. But I remember years ago, they started making foods in smaller packages, okay. And this is the opposite of what they. With Hershey bars, Hershey bars, years ago, they were selling them. And women that Did a lot of shopping back then. They would buy them and they would eat the whole bar, okay? And so they stopped buying them. And so at Hershey's Day was ingenious. Madly evil ingenious. But what they did is they started stamping them so it looked like, whatever, 20 different pieces, right? And so now it gave the COVID to say, oh, I'm not gonna eat the whole bar. I'm just gonna eat a piece. Right? Well, you know how that goes. We just eat the whole bar piece at a time. But we have psychological cover from it. Okay? So anyways, I could talk about loops all day long. They're fascinating. They're fundamentally something I think you need to understand if you're going to strategize and really figure out your reading. But this is a great conversation to me because it highlights the fact that if you're a dieter, you've got no fucking clue how to strategize your reading. You're not doing any strategy. You're just doing this hard and fast. Black and white rules with yourself. And that's why it doesn't work when you start to understand yourself, when you are to understand. Because, like, if I get a pint of ice cream and ate the whole thing, I'm not beating myself up. That's the big difference. I'm seeking to understand myself. And then I want to say, oh, shit, well, there's a thing there. So I keep thinking about it. I loops and I read about that. I understand that now I can strategically figure out a way where I can have my ice cream and my body too. And the strategy I get to is, again, I'm not gonna have big containers of ice cream again, because it's an open loop. So anyways, hope this makes sense. But no, you would never try and just stop the eating a piece of pizza right in the middle of it.

What's up, Ken? Ken. Another superstar from the program Ken says, when I have cravings, the I'll have it later technique works for me. Thanks for all your help. You're welcome. And yes, the I'll have it later technique is really brilliant. I'm not gonna go into it now, but there's a lot there and it's very helpful. Again, when you start understanding yourself, working with yourself, it's game changing. You're not. If you're a dieter, you're not trying to understand yourself. You're not trying to work with yourself. You. You're trying to fight against yourself and force yourself to act a certain way. And that very process simultaneously Just powers the rebellious part of you. Dieting subconsciously just absolutely awakens the rebellious beast within you. And it's going to forever and it's as obvious as day. This is why I say dieting is an absolute psychological operation and it is not in your benefit at all. There's not one diet over a hundred years. There's not one diet that rises to the top as being effective. They all suck, including Weight Watchers, which is probably the best one. They all suck for long term weight control.

So again, I'm not going to be nice and polite with the stupid diets that don't work. Yeah, you can lose weight with them. I'm not going to argue that you can't keep the weight off with them. And there's not a diet that's been proven to be more effective than the other diet to that point. So again, we need to look at it the way it is.

They don't work. And so we need a new way. You know.

Let'S see here. Judy says. Judy says, I listened to the meditation last night for the first time. Thank you so much for this. Full body relaxation didn't mean more good than I thought and I'm in a very long time. That's awesome, Judy. That's super. What Judy's referencing again is just a free hypnosis session I made for you. I just giving it to you and to be honest, that's what I'm saying. I can't wait. If you're not on my email list yet and you want to lose weight, I don't know what you're doing. Take the two minutes to get on my email list because not only are you going to instantly get this, this goal weight hypnosis session which is going to relax you deeper than you've probably been relaxed in years or in your life. Not trying to be hyperbolic. And it's going to put all sorts of good stuff in your mind. So you're probably going to be feeling good and fired up and excited and it's free. Just test it out. 10 minutes of your time, the 10 minute session. But then the other side is the training. I made a training for you as well. You should watch it if you're even remotely serious. So that's awesome, Judy. Great job taking action. Okay. And yes, it's very much a full body relaxation experience. I think a lot of people overlook that when it comes to hypnosis, that hypnosis is not just the wonderful stuff that's put into your mind and said to you. It's Almost. It's also, if not primarily, the experience of relaxing, calming down, turning your attention inwards.

That'S really valuable when it comes to your weight loss. And so you're really, I think my hypnosis sessions anyways, and pretty much all of them, you're really getting the double whammy effect of physical, mental, emotional relaxation and calm and positive suggestions and ideas put into your mind, you know, and I think it's the, the mixture of both of those is really one of the things that makes hypnosis so helpful as a supplement to your weight loss. You know.

Jackie says this is great advice. Thank you, Jackie. It really is great advice. I, I don't, I never want to come out here and be a, you know, a not humble person, but, but it just is good advice. And I say that because, you know, this advice is advice I started learning over 30 years ago when I began speaking to people that had lost weight and kept it off for over two years. And I remember hearing the advice for the first time when I really began to speak with them. I, I thought I said, holy, this is great advice. I was like, you're not saying what all the diet people say. This is amazing. So I, I, I, anytime someone's like, this is great stuff. This is awesome. I know, because I went through the same thing when I started hearing this stuff from people. I was, holy, this is way better. This is, this makes a lot more sense. Oh, my God. Yeah. You know, and then I've just spent the last 30 years just obsessively building on it. But I know exactly what you mean, that when you start to hear, like, common sense with weight loss, it is just like, it's like jarring almost, you know, because you've been surrounded by, when it comes to weight loss, you have just been inundated with your entire life. Weight loss is just fascinating to me because weight loss is really. Weight loss as we know it is really.

A.

Product of mass media, and it's one of the first ones. It was one of the first ones to get in there. You know, smoking's another one. But, but dieting especially, oh, my goodness, it's just fascinating historically how it all came to be, but it only came to be because of mass media. And so it's just, it's intertwined with that. And it's all the dieting stuff. It's all. And so to start learning real, genuine strategies to master your weight can feel so like, oh, my God, you know, so I'm happy you feel that way. And that's why I'm here every day.

What's up, funny girl? Yaya. Oh my God. I received my workbook yesterday. Thank you for personalizing it. It was a pretty cool surprise. It got my feels. I skimmed through it. It was packing for my trip that I leave tomorrow for. Thank you. I know I'm gonna love it. That's awesome. Yeah, I'm glad you got it. Yeah, I've been signing them and yeah, sent a little note with it. So I'm glad you got it. Glad you love it. It's really cool. This thing is so exciting to me. I think I've mentioned this a couple times, but I've been working on program yourself then. I've literally program yourself then for over 20 years. But this year, especially right around February, I really dedicated a lot of time to just kind of redoing this whole goal weight blueprint. And so I've been working on this for five, six months and then got it all designed and now physically done. And it's really cool because this book here is really built. This is kind of like the blueprint piece of it. So this is primarily questions, a lot of questions, I'll be the first to admit. Takes some. Some effort and thought to do this. But once you have this, what you've got is you've got a roadmap to follow that's custom designed for you. And it really covers your mindset, your lifestyle and your reading specifically for your situation. Because every person's unique and different. So you really need a plan that's uniquely customized for you. And. And that's what this is all about. And then just having it physically to be able to go through it, I can't imagine anything better than man. I can't. I would. I wish 30 years ago I could have had this, this, this. It would have saved me a lot of trouble.

But yeah, I'm blown away enough. Enough of that anyways. Yeah. So that's awesome. Funny girl. Yeah. Enjoy it. And enjoy it. Have a great trip too. Okay. Jan says, just found you online. Hoping to find ways through dieting. First started a diet, age 16 years. Now 65 years. All help appreciate it. Yeah. Again, it's so common, Jan. And you're the type of person that I really do this for because the people that really kind of get me fired up to do this work are the people that take action. You know what I mean? Like, everyone wants to lose weight, but only a certain number of people really do anything to make that happen. And I think that.

I think that when you do Take action. Those are the people I feel worst for and especially the people take action, lose weight and put it back on because it really, your shitty results really almost have nothing to do with you now. You don't feel that way. You internalize everything, say everything's your fault, you're not following the diets enough, you're weak willed, you have no self control, you're always. Dieters are always blaming themselves for not getting the results. I do not look at it that way. I find now again, you gotta understand, my experience in life is over 20, I've done over 6,000 private weight loss sessions and my clients are always intelligent, overthinking, perfectionist, action taking people. And so I've had the opportunity to watch firsthand what happens when you give a person like that a intelligent, strategic, common sense plan that covers everything it needs to cover. Now what is that? Well in simplistic terms.

It'S mindset, lifestyle and eating. Now again, if you're gonna look at a diet, it's only going to cover eating. It's not going to cover eating this way. But let's just put that to the side for a second. But no, diet is really covering mindset and lifestyle in the depth that needs to be covered in and it's not covering it strategically. And when I say strategically, what I mean is it's one thing for me to. Because weight loss in my, my mind is basically sum it up in a nutshell weight loss industry is someone telling you what to do and then you trying to force yourself to do it right and you do that as long as you can and then you give up and you stop doing it, then you repeat it again over and over and over and you could be just like January and you could be doing that for literally 50 years. That's not uncommon. In my, my world people, smart, intelligent, action oriented people will have been struggling with their weight and diets for 50, 60, 70 years sometimes. Why? Because you've never learned how to influence your mindset strategically, you've never learned how to influence your lifestyle and you've never learned how to create an eating plan that's really customized and built for you.

So once you start doing that, everything changes, you know, and you quickly leave dieting behind because dieting is a bullshit half ass. Dieting to me is basically remember just say no to drugs back in the 80s, dieting is just say no to food now and it's just as effective, which is to say it's not effective at all. And so it doesn't get into Deeper reasons why you're doing what you're doing in the first place. So another way to put it is that your weight is basically a symptom of deeper problems that you never deal with with diets. And so once you deal with those deeper issues, a lot of the weight issues kind of resolve themselves. And the ones that don't, you have a strategic plan for how to affect and change them so you can get to the weight and health you want in a way that's comfortable. Let it be known that's as important part of the process as the weight loss piece. You can't just measure your weight loss plan based on how fast you lose weight. You also have to look at how does it feel to follow that plan. If you're completely maxed out, stress wise, then that's not a good weight loss plan, even if you lost a bunch of weight. And the best example of that is like dry fasting. So I'm just not going to eat anything. I put anything in my mouth. Okay, well, you're going to lose weight quickly, but you're only going to be able to do it for a little while and it's going to be really difficult while you're there. So again, we've got to become more enlightened and start to include in our measurement of how effective weight loss plan is, how it feels to follow it, you know, and if it's super stressful and miserable, what's the point? You're not going to stick with it. So. Yeah. So, yeah, Gian, the main thing I'd say to you is make sure you go and I'll put this link. I see you're on Facebook, so I will put this link in here and.

You can go and get the hypnosis session and watch the training I made and that will help you start walking a new path. Yeah, get on my. Oh, you know what? I. That's just the website. Let me put the. The hypnosis session. Hold on a second.

And anyone else can just click on the link in my bio, but Facebook's a little harder to find it. There you go. The second link. You can just click on that and go get the hypnosis session. You'll be all set with it. Yeah. There goes Jody. Jody, I think it was Jody was saying this to. To Christy, is that stick with it and one day you'll wake up on autopilot. Yeah, Jody's an example of that, you know, and again, anyone, any people I work with long time, they all end up in that same place. I Mean, it's just, you know, listen, it's just like anything. I mean, when I first started playing guitar, I was like, I'm never going to learn. This is impossible. You stick with it, and you. You get better at it, right? And what. What seemed impossible is now automatic. That's the amazing part of being a human, and it's the part I'm addicted to. I'm just fascinated by that, that you can do something and just feel so impossible. But if you stay with it, you magically just kind of figure it out and get it. It's amazing. And you've done this in your life. Using your computer mouse is one of my favorite ones. You take it for granted now, but when you first started using the computer mouse, you're all over the place. It was uncomfortable, it was weird. You had to pay attention. Now you just do it. Second nature. But if you put in your other hand, you're right back into having to think about it. You should play around with that today. Notice the difference between the two, and the only difference between the two is practice. If you stick with things, what you can do is absolutely amazing. And again, it gets really addictive. I can say that's my main thing. I'm just fascinated and amazed by what feels automatic now. That used to be a challenge and a struggle, and I'm just so jazzed by it. I love it. You know, Jackie says I started watching all your hypnosis sessions. I didn't snack last night and have a giant bar of chocolate in the fridge. Nice job, Jackie. Yeah. Again, when you start filling your head with good ideas, you tend to behave differently. You know, again, your behaviors flow out of your feelings, and your feelings flow out of your thoughts. So in order to control your weight, you got to control your eating. In order to control your reading, you need to control your feelings. In order to have the feelings, you need to control the thoughts. So it's kind of that simple. But have you learned how to control your thoughts in your diet? Has weight watchers ever showed you how to shift your state?

I already know the answer, so great job, Jackie. Keep it up. Yeah, listen to the sessions, but make sure you watch the training, too. Again, the sessions are great, and they will help you for a while. I always say this. The sessions absolutely will help you lose weight. I can make anyone lose weight if they'll listen to my hypnosis sessions. I have a higher goal, though, for people, which is that I want you to master your weight, which is to say, I don't want you to just Lose weight. I want you to lose weight. Then I want you to live the rest of your life at that weight on near autopilot. That's what I want for you. And the way to do that is good. You gotta. You gotta participate, you gotta understand the game, and then you gotta work on, you know, the. The things that get you the best results. Put it that way.

Yeah. Okay. Those people in Facebook land got that link. Yeah. Go check it out again. Take you 2 seconds to sign up for it, and then you'll be in my world anyways. And you definitely want to be in my world because I got a bunch of cool free stuff on the docket. And I say that now because we're talking about a week, two weeks away. So it's going to start showing up quickly. And I'll be the first to say that I wish I got things done faster, but I get them done eventually. So get on my email list and you'll be notified about it.

What's up, Lorena? Lorena, how's it going over there? I haven't seen you in a little while. Hope you're doing well. Tick Tock's quiet today. Did I miss questions? I might have missed some questions. I apologize if I did, but I hope everyone Tick Tock lands doing well. All right, I'm gonna get out of here. Thank you, everyone. You guys are all awesome. Thanks for the questions, the comments, Appreciate them all. I hope you all have a super duper day. If you're not my world, you start by getting the hypnosis session I give you. Go check it out. 10 minute hypnosis session. It's really good and it's free. All right. And if you're like this, I'm here every day, Monday through Friday, usually around noon eastern to 12:30. Somewhere in that ballpark where you get on here, ask questions, I'm happy to help you out. I'm literally here to help you out. I want to coach you, help you. Whatever I can do to help you get your weight under control, I will do it. And I'm happy to do it for free each day, Monday through Friday. And then if you like the lives and you want to listen to them, but you can't make them, it's also a podcast. It's called Program yourself. Then you can find on any podcast platform. Go check it out. Lorena says I have lost 10kg in 10 months. Little slow process, but I choose consciousness and have improved habits. No. Great job, Lorena. I'll give you the great job first and then slow Process, schmo, process. It's not a slow process because it's not about how fast we lose weight. It's about how we lose weight so that we set ourselves up to keep it off forever. So I would. I'm not gonna say it's not a direct relationship that the faster you lose it, the faster you gain it, the slower you lose it, the. The longer it lasts. It lasts. I'm not gonna say that's 100 true. But it's pretty true. And there's a lot of reasons why, far beyond any metabolic. Metabolic reasons. It's more psychological. But again, when you lose weight on a slower rate, I think most of the time you're going to set yourself up to keep it off. So I would absolutely take 10kg, 20lbs off slowly rather than quickly, you know, because now you got 10, 10 months behind you. You've been doing this for a while. You're normalizing to it. You're weaving into your life in a comfortable way. You're focusing on the habits. So great job. I'm super proud of you, Lorena. That's a great update. I'm glad to hear it. And to me, the 10kg is great. I'm proud of you for that. But the thing I'm almost even more excited about for you is the 10 months. Okay. Because that implies to me that anytime you start getting into 10 month territory, I think that's a pretty good sign that you're doing something that feels pretty good for you, that it's resonating with you to some degree. Um. Cause it's very difficult to keep up 10 months of keto, you know, for most people and all the rest of it. So I think that that's great. Okay. Yeah, before that it was like 5 kg up, 5 down. So. Yeah, I agree. Exactly, Loreno. So that, that's super. I think that's the important thing, Lorena. See it in context. Don't just look at the weight number as the only. Don't look at that as the only measurement. Put the whole context and story together. And that's a wonderful story. That you've really made dramatic changes as you move forward. All right. And so I think that's important. All right. So Deanna, I see you over there just before I get off. I'm also slowly continuing my progress. Yep. Jim's helped me so much and how I think about everything. Yeah, Deanna's awesome too. And Deanna is another one. Got to look at your results in context. And for example, you know, you can't Just look at weight loss in a vacuum, right? Because there's all sorts of other factors. So, you know, if you. You might say, okay, Well, I was 10, I lost 20 pounds in 10 months. It's been slow as hell. Okay? But if the two years before that, you'd lose 5, 10 pounds, gain 10 pounds, lose 10 pounds, gain 10 pounds. That's a huge difference. Something wildly different there. The other piece is how long are we doing? 10 months. Oh. Usually I can only stick to it for a couple months. Now 10 months, as long as I've ever done it. Take that into account. Okay. Part of the reason you're probably able to get to 10 months is because you didn't overwhelm yourself and you did a normal plan. Take a look at how your life's been over the period of time if just been bombs going off in your life. Right? You know what I mean? You gotta. You're caretaking for people or, you know, your kids are going to college, and it's mostly you're dealing with dad or you're having work issues or even relationship stresses, whatever. Take those things into account and say, wow, even during those times, I've still been able to hold on to my core patterns and behaviors, and that's the way to start seeing things more accurately, you know? And I think dieters have a tendency sometimes just zero in on the pounds and the weight loss. But we got to take into account all of it. You know what I mean? We want to have the full picture. Dan says, I'm actually very okay with slow as long as it's permanent and I get to autopilot then going up and down for years and years before this. Yeah, exactly, Deanna. That's exactly right. And so that's the good way for you to look at it. And that's what separates from the previous times, is that now you're not. See, that's such a good point, Deanna. And I know Deanna's story here. So it's like, it's important for you not to think of, like, okay, well, let me look at my weight loss. Like I've looked at it for the last 10 years. It's about looking at a new way, saying, this isn't anything like what I'd done before, because before I just wanted to lose the weight. Now I'm more mature and understand that this isn't just about losing weight. It's about losing it in a way that I can maintain. And that's what I've started to do because I'm achieving Weight loss results, but more importantly, through times of stress and struggle, I'm maintaining them. I've never done that. I've never done that in my life. And if I can keep moving forward slowly during these more challenging times in a way that's consistent, when things start to settle down and calm down, as I get better, as I get more automated, the weight's going to keep going in the direction I want, and I'm doing it in a way where I'm also gonna be able to stay there. So that's what I mean. Dan, that's so super. Great job thinking about it that way. And you want to actively kind of reframe it in that more supportive, encouraging, accurate way, because there's more going on than just weight loss. There's a transformation of you in this process as well. So great job, Deanna. I'm super proud of you. And keep it up. Keep it up. So. All right, everyone, I think we'll get out of here. Larry says, have a nice evening.

I'll get this one real quick. The was tip says, how do I get the cortisol down? Best way to get cortisol down is just begin to add more relaxation and calming things into your lifestyle. You know, save some space for relaxation and calm. Meditation, breathing, yoga, stretching, quiet time.

Dedicate some more time to hobbies. Reading, writing, things that. That make. Fill you up. Dancing, playing instruments, whatever things make you happy.

Start. Start dedicating some time to those. That'd be a lot of time, you know, but those things can help bring cortisol down and then nourish yourself, you know what I mean? With the food you're eating, hydration levels, lifestyle, kind of improve that. So that's kind of quick, you know, simple answer when we get out of here, and then we'll do it.

Yeah, Lorena. Yes, exactly. Oh, yes. I had some very difficult times through these 10 months, but I just maintained and lost some. Yes, that's what I mean. That's what I was saying to Deanna, too, that you got to take that into account, you know what I mean? Because that's. That's like a core part of the program. Again, dieters have this tendency to zero in on the weight, but if we take into account all of it, you'll appreciate even more of what you've accomplished, and I think that's always going to be a helpful thing. All right, so good job, everyone. All right, everyone, have a super duper day, and we will talk soon. Bye, everyone.