Jim KatsoulisJim AI — Your Personal Guide to Living at Your Goal Weight

this increases your desire for food

29 Oct 2025 · 0 min

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0:25

Short excerpt from a YouTube video by Jim Katsoulis offering a behavioral tip to reduce cravings: rather than focusing on the anticipation and pleasure of eating a desired food, focus on the physical, mental, and emotional consequences you will feel about five minutes after eating it — doing so reduces desire and increases ability to refuse the food.

You increase desire for foods. When you focus on the anticipation and eating of those foods, that cranks up the desire. But when you start focusing on the consequence that comes five minutes after you finish eating that food, physically, mentally and emotionally, you start to decrease the desire. So the next time you feel like you want to eat some ice cream, don't just think about how good it's going to be to get it and to eat it. Focus on how you're going to feel five minutes after you eat it. That's going to decrease the desire and it's going to increase your ability to say no to it.