Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

68% Occupancy In July That Might Be a Great Sign

7 Apr 2026 · 1 min

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In this segment, the speaker addresses a common concern among self‑storage investors who manage boat and RV facilities: seeing a 68% occupancy rate in July may initially seem alarming, but it is often perfectly normal. Because many boat owners keep their vessels on the water and RV owners travel to campgrounds during summer, occupancy naturally dips. The speaker explains that flat monthly revenue is typical for self‑storage, and that boat and RV facilities usually experience a revenue spike during the fall “move‑in” season, followed by a softer summer period. This seasonal pattern should be viewed as a healthy sign rather than a problem.

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Because when a self-storage investor opens a boat and RV rent roll and sees, like I said, 68% occupancy in July, their first instinct sometimes is something's wrong. And it probably isn't. 68% in July at a boat and RV facility often means the boats are out on the water and the RVs are at the campgrounds. That might actually be a very healthy facility. Flat monthly revenue is the expectation in self-storage. For some boat and RV facilities, revenue— actually, for a lot of them, the revenue is supposed to spike in the fall and move-in season and soften in the summer.