Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Ancillary revenue as a game changer + implementation Roadmap

20 Mar 2026 · 1 min

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In this concise presentation, the speaker argues that ancillary revenue can dramatically boost a storage or moving‑related business, potentially adding $30,000‑$50,000 in annual profit. The talk outlines a phased implementation roadmap: start immediately (Day 1) with low‑effort, high‑margin services such as locks and tenant insurance; expand by the third month to selling moving supplies and managing inventory; and, if space and resources allow, introduce higher‑complexity offerings like truck rentals and storage pods within a year. The speaker emphasizes the financial upside of each phase and frames ancillary services as a strategic growth lever rather than a peripheral add‑on.

Chapters

Ancillary revenue isn't just a nice to have, it's a game changer. You add $30,000 to $50,000 per year of revenue, apply a cap rate to that, those are big dollars. Start with the easy wins like locks and tenant insurance. You can implement those on day 1. Then you can scale up with moving supplies and inventory by month 3. Then if you can expand it to truck rentals, and if you, if you have the space, the time, the wherewithal, et cetera, you can look at pods within a year or so. This is a roadmap for significant profit growth.