Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Bigger Units Is the Costly Mistake in Boat & RV Storage

25 Mar 2026 · 1 min

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This content was created by Joe Downs. This content was uploaded by Joe Downs. This is a YouTube video titled "Bigger Units Is the Costly Mistake in Boat & RV Storage" (uploaded March 25, 2026). The clip is a single-speaker talk presenting guidance for storage operators, explaining why treating boat and RV storage as just larger versions of self-storage is a mistake. The speaker contrasts boat/RV tenants with typical self-storage tenants—highlighting differences in pricing, tenant profiles, operations, and service standards—and emphasizes starting by understanding the person behind the gate.

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Isn't it just bigger units? Same model, different size. That assumption will cost you tenants, revenue, and referrals. The pricing is different. The tenant is different. The operations are different. The service standard is different. Today's about understanding how, starting with the most important difference, the person on the other side of your gate. To understand the boat and RV tenant, you need a clear picture of the self-storage tenant first. So if this sounds familiar, good. Self-storage tenants are storing things they can't fit in their house— boxes from a move, furniture from down— a downsizing parent, seasonal items.