Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Confidence in your rates and the signal for next year

15 May 2026 · 1 min

Watch on YouTube

0:35

In this brief instructional segment, the speaker advises facility owners and managers—such as marina or tenant‑space operators—on how to communicate pricing with confidence. He recommends stating the current rate directly without apologies or hedging, positioning the price against nearby competitors, and using the date when the facility fills its units (e.g., September) as a signal to set higher rates for the next season. The advice also touches on using early‑season fill timing as a lever for spring retention strategies.

Chapters

Communicate the rate clearly in your inquiry response. Our current rate for that space is X. No apologies, no hedging, just the current rate is X. These tenants are comparing you to the marina down the road. So confidence in your pricing signals that you know what your facility's worth. And if you fill before the season's over, which a well-run facility should, note that date. That's your signal for next year's rate. If you filled in September, you left room to be higher. For spring retention bracing,