Fall is your Super Bowl

That's your Super Bowl. September is when the phones ring, the inquiries flood in, and your occupancy fills up fast. If you're not prepared for the fall rush, you will leave revenue on the table and you won't get it back until next fall. So 3 things here to get right for the fall. First, be ready for September. Your marketing, your rates, your availability, communication, and your inquiry response process all need to be in place by August. Tenants who are looking for storage in September are already thinking about it in August. So Be visible when they're thinking about it, not when they're desperate. Second, use this moment for rate increases. Fall move-in season is the strongest pricing leverage point in the boat and RV calendar.