Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

GMB in the Age of AI and Generative Search

20 Mar 2026 · 1 min

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In this segment, the speaker stresses that the most critical action for businesses right now is to prepare their Google Business Profile (formerly GMB) for the emerging era of generative AI search, referred to as Generative Engine Optimization (GEO). As AI-driven search engines begin to pull and broadcast profile information directly to users, having up‑to‑date photos, videos, answered questions, and responded‑to reviews becomes essential. The speaker notes a personal shift from using traditional Google search to relying more on AI, underscoring that the AI will surface the complete profile content to prospective customers.

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Well, I mean, I think the biggest one is definitely going to be look at your Google Business. That is huge right now with AI taking over and that GEO generative, what is it? Generative optimization? Generative engine optimization? Yeah. Engine optimization. With that coming more and more into play, you have to have that ready. You have to have the pictures, the videos, questions being answered, reviews being responded to, because all of that is going to be captured and broadcast in front of people. I don't remember the last time that maybe I used Google just as Google. I've been using AI more and more, but that's what it's capturing everything from. It says it pulls up the profile and it says this is here.