Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Hire for attitude, not ‘20 years of storage experience

2 Mar 2026 · 1 min

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This content was created by Joe Downs. This content was uploaded by Joe Downs. This is a YouTube video titled "Hire for attitude, not ‘20 years of storage experience" (created 2026-03-02). The excerpt is a single-speaker segment (labeled SPEAKER A) giving hiring advice for tenant-facing roles—arguing that customer service attitude, friendliness, patience, professionalism, organization, attention to detail, and willingness to enforce rules matter more than years of industry experience. The speaker references leases, payment logs, maintenance schedules, and criticizes supposedly experienced managers who lacked the right attitude. Thumbnail URL is provided in the metadata.

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They don't need all that. The experience is helpful, but you can train skills, but you can't train attitude. So the critical factor, in my opinion, is customer service skills, because this person's the face of your business. They must be friendly, patient, professional with every tenant interaction. They also need to be incredibly organized and detail-oriented because they're tracking leases, payment logs, and maintenance schedules. And finally, they must be willing to enforce the rules. I'm going to tell you right now, from my experience, The quote unquote experienced expert managers in the business were the absolute worst. It was exactly what I just said.