How to actually sell insurance in the lease conversation

Tenant insurance, whether required coverage or a facility program, needs to be part of the leasing conversation, not buried in the paperwork. The operators who execute this well talk about it directly. Something like, before we finalize your move-in, I want to make sure you have coverage for your vehicle while it's in storage. It's a natural part of the conversation in the move-in. A lot of tenants don't realize their homeowner's policy doesn't cover this. And Here's what we require and here's an option if you need it. I mean, it's a very easy conversation and that conversation takes 2 minutes. It builds trust, reduces liability, and if you're running a facility program, generates revenue.