Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

How TractIQ Is Changing the Way Storage Investors Underwrite Revenue

24 Aug 2026 · 1 min

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In this brief monologue, the speaker critiques traditional storage investment underwriting that relies on a single day’s competitor rates, labeling it as an outdated practice that ignores market dynamics such as seasonality, daily rate fluctuations, and promotional pricing. He argues that accurate revenue projections require analyzing the full daily rate history of a facility over the past three years to capture these nuances. TractIQ’s platform aggregates this multi‑year, day‑by‑day data into a single repository, enabling analysts to model revenue quickly—often within three minutes—for any storage property nationwide, thereby providing a more reliable basis for investment decisions.

Chapters

Looking at every competitor's website today and saying that's the rate, I think is underwriting from 5 to 10 years ago. But today, with seasonality, with daily rates, with promotions, with all the other things that go into a market, you don't want to look at what today's rate is. You need to understand what the last 3 years of that facility has done every single day. And that is factored into your projections when you're modeling revenue. So bringing in all of that data into one place is really how TractIQ started. And that's what we focus in on, so that in 3 minutes, I could look at any property in the country, and generally have a good idea if, like, what my projection could look like.