Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

How TractIQ Is Leveling the Playing Field Between Private and Public Self Storage Operators

25 Aug 2026 · 1 min

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A speaker argues that self-storage operators shouldn't rely on the old "buy it and it will go up" strategy. AttractIQ, a new analytics platform, gives private owners the same data-driven insights that public companies use, narrowing the competitive gap even though private firms still can't match their capital.

Chapters

The old school way sometimes is still being taught is, or the business to new folks is, oh, you just could buy it, you buy it, it just goes up. There's a lot that goes into this. Having something like AttractIQ to help us slice and dice that data is just, it's like having AI today, whereas you didn't 5 years ago. The playing field, thanks to companies like you and people like you, is leveling off. You still don't have the capital stack of, of public, but now you've got the data that they're operating with.