Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Less Money In, More Money Out First Storage vs First Flip

10 Mar 2026 · 1 min

Watch on YouTube

0:58

In this brief monologue, the speaker reflects on the evolution of his real‑estate investing approach, contrasting his first residential house flip—bought at auction and yielding a six‑figure profit but accompanied by high stress—with his first self‑storage facility, which required less capital, is expected to generate roughly four times the profit of the flip, and involves far less personal strain. He notes that, unlike the earlier flip, the storage deal allows for continuous reinvestment of cash, creating a steady turnover of money. The speaker also references advice from a mentor named Kristen, highlighting how her perspective influenced the shift toward lower‑capital, higher‑return, lower‑stress investments.

Chapters

All right, just kind of what Kristen is saying, right? Right. The owning in the retail or residential, it was, it was work. And you turn— take the money, you turn it right back into something else. Guess what? We have a lot less money in our deals now, and we're turning money back on a constant basis. Yeah. So I'll— I mean, we're We bought our first facility for less than the first flip house that I bought on auction when I called Kristen and said, now I have a house. So, um, and I'll tell you, although that house was great, this first storage facility is probably going to be 4x the profit level that we got from that first house, which was almost 6 figures. And no, and nowhere near the brain damage.