Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Month by month pricing calendar playbook

15 May 2026 · 1 min

Watch on YouTube

1:01

In this instructional video, the speaker outlines a month‑by‑month pricing and occupancy management calendar for seasonal rental, storage, or marina operations. August is designated as the setup month, during which the operator reviews market rates, sets the upcoming fall move‑in rates, and communicates any annual rent increases to existing tenants while confirming fall availability. September and October are execution months: the fall rate is held steady, vacancies are filled quickly, and every unaccommodated inquiry is logged to build a waiting list for the next year. November serves as a transition month as fall fill slows; the operator begins planning spring retention outreach. March and April are the retention months, focusing on contacting existing tenants before they leave, confirming their intent to return in the fall, and avoiding discounts for new tenants. Finally, June through August constitute the gap‑management window, where the operator fills short‑term, flexible, or overflow tenants (e.g., watercraft or dry‑storage customers) while maintaining a rate floor. The calendar provides a structured, seasonal approach to pricing, occupancy, and tenant communication.

Chapters

Let me give you the pricing calendar in a format you can use here. August is your setup month. Review your current rates against the market. Set fall move-in rates for September through November. Communicate annual increases to existing tenants and confirm fall availability. September and October, those are your execution months. Hold the fall rate. Hopefully fill fast. Document every inquiry you can't accommodate. That's your waiting list for next year. November is your transition month as fall filling slows and you move into the winter storage. Begin planning your spring retention outreach. March and April are your retention months. Don't discount for new tenants. Reach out to existing tenants before they pull out. Confirm their fall returns. June through August is your gap management window. So that's your short-term and flexible tenants, watercraft overflow, marinas for dry storage relationships. Keep the rate floor intact. That's the full calendar.