Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Overcoming Fear of Rate Increases

3 Aug 2026 · 1 min

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0:56

In this short YouTube dialogue, Speaker A and Speaker B discuss why many people fear raising rates and the importance of timing. Speaker B cites global and economic circumstances as reasons to postpone rate hikes, while Speaker A acknowledges the need for strategic timing and asks about the outcome of a recent increase, noting that the customer did not react negatively. The conversation then shifts to how businesses can justify rate increases by demonstrating tangible improvements—whether in product quality, processes, or management—over a period of six to nine months, making the increase more acceptable to customers.

Rate increases are something that everyone is afraid of. Why do you think everyone is afraid of it?
I was not thinking, I was not afraid of it. I just thought that the moment were not appropriate to do that because of certain circumstances that is going on around the world and also in the economical side. So that was my concern only.
And that's a valid concern. There's certainly times you need to use your head and say, hey, this is not a good time in general or for this person. Right. This customer, what happened when you raised the rates? Nothing.
Yeah.
I would agree with you that most people would have some trepidation. And I think that's natural. I know I did. But if you can demonstrate why, like you bought it and 6, 9 months later, your customers can see that, you know, you've improved this process or either physically or from a management standpoint, it's justifiable, right?