Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Six numbers you quote to sound like a pro

1 Apr 2026 · 1 min

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0:39

In this brief advisory segment, the speaker outlines the key quantitative figures that professionals should cite when discussing the boat and RV storage market with dealers, lenders, or sellers. He emphasizes four core numbers: a demand base of roughly 13 million registered boats and RVs, an annual growth of over 600,000 units, a storage supply that is lagging behind demand, and a striking 20:1 demand‑to‑supply gap (excluding items hauled on trailers). He frames the 20:1 ratio as the headline metric, urging listeners to use it judiciously in conversations to demonstrate market expertise.

Chapters

These are the numbers you quote in dealer conversations, lender meetings, or a seller con— uh, conversation to establish that you know what you're talking about. 13 million registered boats and RVs. That's the demand base, and it's not shrinking. It's growing by 600,000+ units per year. The storage supply is not keeping pace. And remember what it didn't include— anything else you put on a trailer. We had the 20-to-1 national demand number to, uh, to 20-to-1 demand-to-supply gap number is what a better way to say it. And that's your headline number. Use it carefully.