Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

StorTrack: Leveling the Playing Field in Real Estate

2 Jun 2026 · 1 min

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Joe Downs argues that success in storage real estate comes from disciplined use of the right data, not secret advantages. StoreTrack gives buyers at any level the tools to research self-storage, boat and RV storage, and other storage sub-verticals without building spreadsheets or juggling browser tabs.

Chapters

The information advantage in this business is not reserved for the big operators. It never was. They had a stranglehold on it for a little while, but thank God for StoreTrack. So what separated them wasn't secret data. It was discipline about using the right data in the right order before making a move. And StoreTrack puts that discipline in reach for every buyer at every entry level. And if you're in research phase right now, if you're sitting on a market and trying to figure out whether it makes sense, go to storetrack.com and see what the data actually says. Don't build another spreadsheet. Don't put 2 more hours and 6 browser tabs to get the answer. Every week on Storage Moguls, we're covering the full storage vertical— self-storage, boat and RV storage, pro storage, industrial outdoor storage, truck parking, small bay flex, light industrial, all of it. If you're in the research phase right now, if you're sitting on a market and trying to figure out whether it makes sense, go to storetrack.com and see what the data actually says. Don't build another spreadsheet. Don't spend 2 more hours on 6 browser tabs. Get the answer.