Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Tactic 5 Month‑to‑month pricing at a premium

25 May 2026 · 0 min

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In this segment, the presenter outlines Tactic 5, which recommends charging a modest premium for month‑to‑month rentals to provide flexibility for seasonal tenants. The tactic is positioned as the structural mechanism that enables the earlier tactics (1‑4) to succeed. By offering a slightly higher month‑to‑month rate instead of the standard long‑term rate, owners can avoid locking a summer tenant into a rate that would need to change in the fall, thereby preserving revenue and turnover control. The speaker also highlights the referral power of a single well‑trafficked marina relationship, which can generate 5‑10 summer move‑ins each season, underscoring why flexible pricing is crucial for capitalising on those referrals.

The referral volume from a single relationship with a well-trafficked marina can represent 5 to 10 summer move-ins a season. Tactic 5: month-to-month pricing at slight premium for flexibility. This is the structural tool that makes tactics 1 through 4 work. Rather than offering your standard long-term rate on a month-to-month basis, which creates a situation where a summer tenant occupies a space you'll need to release in the fall at a different rate, position