Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Tenant insurance as pure profit and value creation

18 Mar 2026 · 1 min

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This content was created by Joe Downs. This content was uploaded by Joe Downs. This is a YouTube video titled "Tenant insurance as pure profit and value creation" published on 2026-03-18. A single presenter explains the financial benefits of offering tenant insurance to property owners, giving numeric examples and ROI estimates — e.g., tenant insurance can add $5,000–$15,000 annually depending on facility size, an illustrative $53,000 in added value at a 7% cap with a 35% expense ratio (using a 100-unit, 80% adoption example at $6 profit), and an example of roughly $11,200 in additional NOI per year for a 300-unit portfolio.

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All right, so we've discussed the practicalities, and here's the big picture. Tenant insurance is pure profit for your business. It's not just a small gain. It's going to add $5,000 to $15,000 annually depending on your facility size. In this example we're talking about here, adding $53,000 in value at a 7 cap using a 35% expense ratio. So 100 units at an 80% adoption rate, at $6 profit, at 50% profit, You're talking about adding $53,000 in value. At 300 units, you're looking at an additional $11,200 in NOI per year.