Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Tenant Protection Plans: Pure Found Money

20 Mar 2026 · 0 min

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In this brief segment, the speaker emphasizes tenant protection plans as the highest‑margin ancillary product for facilities, describing them as "pure found money." He notes that commissions on premiums range from 30% to 50%, and that the product can generate an additional $15,000 to $25,000 in annual profit depending on facility size and sell‑through rate. The point is reiterated from earlier training sessions (days 93 and 101) to reinforce its importance as a core profit center rather than a simple upsell.

Tenant protection plans are your highest margin product, pure found money. You're looking at 30 to 50% commission on premiums. We just covered this recently. This isn't just an upsell, it's a significant profit center. Yeah, we, like I said, we covered it day 93 and 101, but it's important to repeat in this section because we're talking about ancillary income and that certainly is one. This single service can add $15,000 to $25,000 depending on the size of your facility and your sell-through rate to your annual profit.