Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

The #1 Rule of Storage Pricing Never Leave Money on the Table

2 Mar 2026 · 1 min

Watch on YouTube

0:34

In this presentation, the speaker explains how storage facility owners can maximize revenue by using dynamic pricing software that automatically adjusts street rates based on real‑time supply and demand. As occupancy rises, the system raises rates so that the last available unit is priced highest. The software also scans existing tenants to flag those paying below market rates and can generate rent‑increase letters automatically, removing the emotional discomfort of confronting renters. By letting the software handle rate changes and notifications, owners ensure they never leave money on the table and keep pricing decisions purely business‑focused.

So prices automatically adjust based on supply and demand. As occupancy rises, your street rate rises. You should never leave money on the table. If you have one unit left, it should be the most expensive one. The software always handles rent increases— also handles rent increases, excuse me. It identifies tenants below market rate and sends increase letters automatically if you want it to. The software removes the emotion of the process. It's just a business notification, not a personal confrontation.