Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

The Fear of Your First Storage Deal

10 Jun 2026 · 1 min

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In this brief dialogue, Speaker A expresses anxiety about managing a storage facility for the first time, fearing unknown challenges and potential loss of investment. They turn to Speaker B (Alex), who has built a storage‑facility management company from the ground up without prior experience, asking him to describe the scary mental picture he had before starting and how the reality compared after a year of operation. Speaker B acknowledges that fear is a natural first‑step reaction and hints at unpacking the many facets of that fear.

Chapters

I don't know how to manage a storage facility. I've never done it. I don't know what I don't know. And if I mess up, I'll lose the deal, lose my investment. I'll have nothing to show for it. Alex, you might know a thing or two about this, having done it without ever knowing how to manage a storage facility. Then you build a management company from scratch. You know what that fear looks like because you lived it. That year one fear in particular, probably day one, week one, month one, quarter one. Year one, right? What was the scary version of management in your head before you actually did it? And then what, what did it actually look like after?
There are so many tidbits to unpack there, but number one, there's always gonna be some sort of fear towards something here.