Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

The Perfect Rent Increase Letter

11 Mar 2026 · 1 min

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In this segment, the speaker outlines a streamlined approach to notifying tenants of a rent increase. He emphasizes that the notice should be brief and professional, directly stating the new rent amount and its effective date while deliberately avoiding apologies, phrases like "we're sorry," or extensive justifications. This concise style is presented as the best way to maintain professionalism and minimize tenant pushback or friction.

Chapters

To keep it in the no big deal category. The best way is through a simple but effective letter script for informing tenants of the rate adjustment. Notice how it's professional and brief, avoiding any apologies or overexplaining. Phrases like we're sorry, but, or lengthy justifications are unnecessary and they invite pushback. Actually, keep it direct. State the new rate and the effective date. Keep it simple. This approach maintains professionalism and minimizes potential friction.