Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

The Real Reason Customers Still Pick Up the Phone

16 Mar 2026 · 0 min

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0:25

In this segment, the speaker explains why, despite the rise of digital channels, many customers still prefer to call a business directly. The main reasons cited are practical concerns: they want to verify whether a piece of furniture will fit in their space (unit size), seek reassurance about security features such as gates and cameras, and confirm pricing details to avoid hidden fees. The speaker notes that this preference is especially pronounced among customers aged 50 and older, highlighting a demographic tendency toward phone communication for trust and clarity.

Because despite the spot— the rise of digital, people still prefer phone calls for, you know, specific reasons. They have questions about unit size, like if their furniture will fit. Security is another big concern. They want reassurance about gates and cameras. And pricing trust is huge too. They want to confirm there's no hidden fees. And this preference is especially strong among the 50+ age group.