Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

The Tenant Offer That Actually Attracts Long Term Renters

14 Mar 2026 · 1 min

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Joe Downs recommends offering 50% off the first three months to attract long-term, quality tenants. He also explains why soft CTAs like low-friction phrasing outperform aggressive language like "sign up" or "book now" for improving click-through and commitment rates.

Chapters

So the best value and what attracts long-term quality tenants is 50% off first 3 months. This offer demonstrates significant value and encourages a longer commitment. This strategy helps you secure tenants who will stay longer and contribute more to your bottom line. That's what you want. So let's talk about a small but mighty detail here: your call to action button. The words you choose here can make a huge difference in how many people click. We're aiming for low friction, not high commitment. So sign up or book now can feel too aggressive, scaring potential customers away.