The Three Phases of Your First 90 Days

There's 3 phases to your first 90 days, and each one builds on the previous. So days 1 through 30, that's your relationship establishment phase. Everything in this window is about eliminating uncertainty and building the first direction— direct relationships with your tenants. The introduction letter, the long-tenure tenant calls, the access system confirmation, the contact protocol— these actions collectively tell the tenant base That the new ownership is competent, reachable, and invested in the continuity. In days 31 to 60, that's where you're going to work on the operations phase. You've met your tenants now, you've communicated with them, you've established the operating rhythm, your visit schedule, your response standard, and your vendor relationships. More importantly, you identify at-risk tenants who Who hasn't accessed their space in the first 30 days? Who filed a complaint? Who came in with a concern? These are the tenants who may be evaluating their options. Call them proactively. 10-minute conversation at day 35 retains a tenant who might leave after day 60.