What to offer (and what NOT to offer) in pushback calls

Most tenants at that point say, well, I just, you know, I want to flag it, or, you know, I was just surprised by it. And, you know, who knows what they say, but let them talk. They just want to be heard. The ones who push harder are almost— they're probably testing the water anyway and seeing if there's flexibility. And for a long-term tenant, say 2 or more years, maybe give them a one-time gesture of delaying it a month in the next billing cycle or something. That probably resolves the conversation. But definitely don't offer discounts. Don't apologize for running a business or imply the increase is negotiable. That signal will travel across the facility, especially if it's an influential tenant. So, and if one gets the exception, others are going to ask. And then what was the point?